Customer Care Excellence

How to Create an Effective Customer Focus

By: Sarah Cook

Narrated by: Karen Cass

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.

In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company's touch points can ensure successful results and satisfied customers.

This fully revised and updated edition includes new material examining the impact of social networking on customer behaviour and the emotional connection customers have with the brand, explaining how you can create a memorable customer experience. Author Sarah Cook takes you through the practical steps necessary to create a culture of customer focus and, crucially, shows how employee engagement leads to customer engagement.

©1992, 1997, 2000, 2002, 2008, 2011 Sarah Cook (P)2017 Brilliance Publishing, Inc., all rights reserved.

Customer Care Ethos

Prior to this book, I didn't give critical thought to customer service, but I now understand its influence. Overall the book was good and I enjoyed the narration, but it was a little long winded. The core message could have been condensed to five hours.