Sample
  • Crossing the Chasm

  • Marketing and Selling Technology Projects to Mainstream Customers
  • By: Geoffrey A. Moore
  • Narrated by: Mike Chamberlain
  • Length: 9 hrs and 45 mins
  • 4.3 out of 5 stars (1,269 ratings)

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Crossing the Chasm

By: Geoffrey A. Moore
Narrated by: Mike Chamberlain
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Publisher's summary

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers