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Creating Customer Evangelists

How Loyal Customers Become a Volunteer Sales Force
Narrated by: Ben McConnell, Jackie Huba
Length: 6 hrs and 3 mins
Categories: Business, Management
4 out of 5 stars (132 ratings)

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  • Overall
    4 out of 5 stars

Good Ideas for Entrepreneurs

This book will resonate with you if you are an entrepreneur or in sales. It touches on why it makes sense to cultivate customer evangelism. Basically it touches on the 6 tenets of custover evangelism; which are:
1 Customer + delta
2 Building the buzz
3 Napsterizing your product knowledge
4 Leveraging on and building Comunities
5 Make bite size chunks
6 Create a cause

I liked the first 2.5 hours which talks about the above subjects in detail. the next 3 hours talks about the case studies and can be a drag at times. The last half hour sums up the book which is worth reading as well.

5 of 5 people found this review helpful

  • Overall
    5 out of 5 stars

Fantastics

I believe this book was not only brilliantly written but excellently presented between the two authors. Not only do they make a great argument with fantastic case study. Be sure to listen to the bloopers at the end as well!!!

7 of 8 people found this review helpful

  • Overall
    2 out of 5 stars

Uh-duh

Hard to stay focused to the message that never goes deep. Really? I need my customers to like me and say nice things about me??? no kidding. While preaching against doing so, it spends most of its effort talking about faking genuine care and generating affection through forced means. Rather contradictory, but I guess its hard to write a book about how to do something that should come naturally to anyone with ethics and a clue. Honestly, if you need this book, you need a lot more first. Chances are, anyone who thought to buy it, doesn't need it. I gave it two stars instead of one, because it wasn't terrible, just not earth shattering.

5 of 6 people found this review helpful

  • Overall
    5 out of 5 stars

Really Good. No Hype. No Puffery!

Read this book once. Great read. One of the best book on creating buzz and loyal customers.

2 of 2 people found this review helpful

  • Overall
    2 out of 5 stars

Somewhat trite

I actually stopped listening to this book 1/2 way through. It is just dishing out a lot of platitudes about being good to your customers so they will evangelize you. Unfortunately a waste of time, in my opinion.

4 of 5 people found this review helpful

  • Overall
    5 out of 5 stars

Love this book

I have this book on audio and then I purchased it in paperback and Seth Godin was right. I had to order it, it wasn't easy to get. Even in this digital age, this book is becoming a classic Written in 2006. I only recommend classics, books that can stand the test of time and this book does it. I use this book as a plan and the cases are fabulous. Thanks Jackie & Ben, you will always have a life long reader.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars

Good book with many nice ideas

Nout outstanding, but a really well written book with useful insights. Worth the listen.

2 of 3 people found this review helpful

  • Overall
    5 out of 5 stars

Valuable

I found this book very valuable. It lead me into many other great books and authors. I plan to listen to it again soon

3 of 6 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

I need info I can apply. This drags on.

Would you recommend this book to a friend? Why or why not?

No.

What did you like best about this story?

The cover.

If this book were a movie would you go see it?

No.

Any additional comments?

I was really hoping for more from this book.

2 of 5 people found this review helpful

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  • Overall
    1 out of 5 stars
Profile Image for S. Rayner
  • S. Rayner
  • 09-02-12

Out of date and awful singing!

This is really old news - I think it's relevant to 2002 - doesn't even mention Facebook!

The idea is good, but this needs to be rewritten and brought up to date - feel a bit cheated with this.

Oh and they sing a horrible song about marketing managers which someone was obviously really proud of