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Publisher's Summary

Frustrated by endless indecisive meetings, lack of alignment, mistrust, blame games, turf wars, toxic colleagues and/or weak performance? 

All of these are a result of bad communication. And effective communication can solve them. 

But most of us fly blind, simply because we never systematically trained our speaking and listening muscles. 

Dr. Zweifel, former CEO, Columbia leadership professor, and award-winning author of best sellers like Strategy-In-Action, has trained and coached over 5,000 executives to communicate effectively. 

Now he unpacks the toolbox he developed over three decades of working with CEOs, C-level executives, and even heads of state like Nelson Mandela to reveal the communication secrets of winners. 

Communicate or Die is not just a best seller - it’s your system to be a master communicator, take charge of negotiations or conflicts - in meetings, calls, emails, texts, or posts - and rise to the top. Simply by how you speak and listen.  

Learn how to: 

  • Become a master communicator who inspires others.
  • Harness the power of your speaking and listening to shape reality.
  • Avoid communication disasters of firms like Bridgestone, AOL, or Intel.
  • Climb the Matterhorn of Masterful Listening - all seven levels.
  • Avoid the Four Deadly Sins of Speaking.

“I am a huge believer in Communicate or Die. When people speak - and listen - effectively, they get better information, better strategic intelligence, and better results. Zweifel’s short book is absolutely essential for you and your people if you want tight championship teams.” (Steve Baird, Senior Advisor, Human Resources, UBS)

Dr. Zweifel’s clients pay $20,000+ for his workshops because it’s a high-leverage investment that yields 10X ROI. Get Communicate or Die today and, in a quick, easy, and fun listen, transform your capacity to get the results you want.  

"Read this book - it’s going to cost you next to nothing to read. Substitute one evening of entertainment and make a difference in your life and work for years to come.” (Ali Velshi, Anchor, NBC)

©2003 SelectBooks (P)2017 Thomas D. Zweifel

Critic Reviews

"In business and life, we all have communication failures that could easily be prevented with a little skill; but we are blind in the area. Read this book - it's going to cost you next to nothing to read. You can substitute one evening of entertainment and make a difference in your life and work for years to come." (Ali Velshi, anchor, CNN)
"When people speak - and listen - effectively, they get better information, better strategic intelligence, and better results. Zweifel's short book is absolutely essential if you want tight championship teams." (Steve Baird, senior management advisor, UBS)
"Zweifel's powerful yet simple principles and tools enable leaders to use a free commodity - language - to produce breakthrough results." (Col. Joseph LeBoeuf, Head Leadership Program, US Military Academy West Point)

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