Choose Your Enemies Wisely

Business Planning for the Audacious Few

By: Patrick Bet-David, Greg Dinkin

Narrated by: Patrick Bet-David

Length: 8 hrs and 6 mins

Publisher's summary

What’s the difference between your competitor and your enemy?

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses.

But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after.

But first, you need to choose your enemies wisely.

Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success.

Listen to Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.

* This audiobook edition includes a downloadable PDF that contains important visual aids from the book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Patrick Bet-David and Greg Dinkin (P)2023 Penguin Audio

Critic reviews

“While Choose Your Enemies Wisely is an excellent guide to creating a business plan that will accelerate your company’s success, it is also, at its core, an ode to American capitalism—and Bet-David is living proof that anyone can achieve their wildest dreams, with the right motivation.”—Ken Langone, co-founder of The Home Depot

"One of the best lessons my dad taught me is that 'adversity is a terrible thing to waste.' You can’t control what challenges life throws at you, but you can decide how you react to them, how you let them fuel you. In this inspiring book, Patrick Bet-David unpacks this idea brilliantly, and lays out a step by step path that will help you bring your business dreams to life."—Will Guidara, national bestselling author of Unreasonable Hospitality

"Patrick understands and can see the entire big picture, which very few can do. He is able to use that insight to inspire and motivate individuals to reach their highest goals."—Tommy Mottola, former Chairman and CEO of Sony Music

Should be Alex Narrating

Great so far, just wish Alex was the narrator. It’s hard to convey the same level of intensity.

The book we all need

This is a must read and listen. Love the book
Will have to digest and read again

the best book to make a business plan

this book is an awesome way of getting you focused on what is important, and what you need to do to have the best year ever. if this book to everyone have everyone read this book

Wealth of knowledge

This book has so much knowledge and call to action if you are truly serious about getting your business up and running or in a better place. Simple enough, however you have to go out and put in the work! I’ll be listening again and again!

Hits the heart and the brain to action.

PBD reads this book and, having been a long time follower, this is his best work yet. This man knows business, he knows people, and he knows love. Plus he loves America, so I highly recommend jumping into this, taking notes and coming up with his outlined planning worksheets.

Phenomenal and immediately actionable

PBD impressed me with the high caliber content of this book. Not only is it entertaining and highly informative, he prepares you with the tools you need to take the next steps of your business journey in the right direction. Listened through the whole book and less than a day. Immediately bought the print, and Kindle versions. No fluff. All action. 

Doing the autopsy of my business now.

Doing the autopsy of my business now. I’ll definitely be buying the hardcopy to go deeper on the self & business assessments. This book was a 12/10!

Definitely a must read.

An easy way to get mentored by PBD and access his mindset. can only recommend it!

The easy listen!

Amazing book. Easy listen - like a podcast. Great job. Great content. The entire book is concentrated so someone’s success.

Straight to the point

There are people who walk the walk and talk the talk. PBD does both with clarity and passion without the BS.