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Publisher's Summary

What if you could use Nobel prize-winning science to predict the choices your customers will make? 

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

©2020 Jennifer Clinehens (P)2020 Jennifer Clinehens

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Unoriginal

This book just rehashed a bunch of old studies. Nothing new or original. I will return

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  • Sarah Hill
  • 04-28-21

Great insight into how Behavioural Science can influence UX

I found the book to be well-structured with plenty of examples and case studies throughout. Principles and theories were explained well. Would recommend.

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  • Lucy Lou 22
  • 04-08-21

Essential reading

As an aspiring entrepreneur I found this book really valuable.

Jennifer brings theories to life using lots of great examples from big brands, and explains how they can make a difference to your business.

It will help you to make informed choices to improve your business and customer experience whatever size it is.