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Choice Hacking
- How to Use Psychology and Behavioral Science to Create an Experience that Sings
- Narrated by: Jennifer Imai
- Length: 3 hrs and 48 mins
- Unabridged Audiobook
- Categories: Money & Finance, Economics
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Buy for $14.95
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Publisher's Summary
What if you could use Nobel prize-winning science to predict the choices your customers will make?
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.
What listeners say about Choice Hacking
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Autumn
- 01-06-21
Unoriginal
This book just rehashed a bunch of old studies. Nothing new or original. I will return
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sarah Hill
- 04-28-21
Great insight into how Behavioural Science can influence UX
I found the book to be well-structured with plenty of examples and case studies throughout. Principles and theories were explained well. Would recommend.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lucy Lou 22
- 04-08-21
Essential reading
As an aspiring entrepreneur I found this book really valuable.
Jennifer brings theories to life using lots of great examples from big brands, and explains how they can make a difference to your business.
It will help you to make informed choices to improve your business and customer experience whatever size it is.