-
Choice Hacking
- How to Use Psychology and Behavioral Science to Create an Experience that Sings
- Narrated by: Jennifer Imai
- Length: 3 hrs and 48 mins
- Categories: Money & Finance, Economics
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$14.95 a month
Buy for $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 58
-
Performance5 out of 5 stars 50
-
Story4.5 out of 5 stars 51
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- By Mohamed Anwar Sh Aldin on 01-20-20
By: Richard Shotton
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
-
Overall5 out of 5 stars 4
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
5 out of 5 stars
-
Required Reading!
- By Amazon Customer on 08-11-20
By: Matt Johnson PhD, and others
-
Forever Employable
- How to Stop Looking for Work and Let Your Next Job Find You
- By: Jeff Gothelf
- Narrated by: Lyle Blaker
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 56
-
Performance4.5 out of 5 stars 47
-
Story4.5 out of 5 stars 45
After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker.
-
5 out of 5 stars
-
Very useful ideas
- By Robban007 on 05-10-20
By: Jeff Gothelf
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 2,780
-
Performance4.5 out of 5 stars 2,236
-
Story4 out of 5 stars 2,224
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
-
2 out of 5 stars
-
Awfully awfully long
- By S. Greene on 05-02-09
By: Richard H. Thaler, and others
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,521
-
Performance4 out of 5 stars 2,983
-
Story4.5 out of 5 stars 2,951
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Interesting book. Terrible performance.
- By D. Saguy on 03-15-14
By: Nir Eyal, and others
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 217
-
Performance5 out of 5 stars 197
-
Story5 out of 5 stars 193
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
5 out of 5 stars
-
SO GOOD!
- By Amazon Customer on 11-03-20
By: Seth Godin
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 58
-
Performance5 out of 5 stars 50
-
Story4.5 out of 5 stars 51
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- By Mohamed Anwar Sh Aldin on 01-20-20
By: Richard Shotton
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
-
Overall5 out of 5 stars 4
-
Performance4.5 out of 5 stars 4
-
Story4.5 out of 5 stars 4
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
5 out of 5 stars
-
Required Reading!
- By Amazon Customer on 08-11-20
By: Matt Johnson PhD, and others
-
Forever Employable
- How to Stop Looking for Work and Let Your Next Job Find You
- By: Jeff Gothelf
- Narrated by: Lyle Blaker
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 56
-
Performance4.5 out of 5 stars 47
-
Story4.5 out of 5 stars 45
After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker.
-
5 out of 5 stars
-
Very useful ideas
- By Robban007 on 05-10-20
By: Jeff Gothelf
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 2,780
-
Performance4.5 out of 5 stars 2,236
-
Story4 out of 5 stars 2,224
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
-
2 out of 5 stars
-
Awfully awfully long
- By S. Greene on 05-02-09
By: Richard H. Thaler, and others
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,521
-
Performance4 out of 5 stars 2,983
-
Story4.5 out of 5 stars 2,951
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Interesting book. Terrible performance.
- By D. Saguy on 03-15-14
By: Nir Eyal, and others
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 217
-
Performance5 out of 5 stars 197
-
Story5 out of 5 stars 193
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
5 out of 5 stars
-
SO GOOD!
- By Amazon Customer on 11-03-20
By: Seth Godin
-
Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 20
-
Performance4.5 out of 5 stars 18
-
Story4.5 out of 5 stars 18
Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points - a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
-
3 out of 5 stars
-
90 min in - too much fluff
- By Anonymous User on 11-17-20
By: Brendan Kane
-
Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- By: Yu-kai Chou
- Narrated by: Scott R. Smith
- Length: 12 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 371
-
Performance4.5 out of 5 stars 316
-
Story4.5 out of 5 stars 313
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
-
3 out of 5 stars
-
Great book, but the Author...
- By Mark on 04-06-18
By: Yu-kai Chou
-
Rapid Idea Generation
- How to Create, Innovate, Conceive, and Invent from Scratch (Think Smarter, Not Harder, Book 5)
- By: Peter Hollins
- Narrated by: Russell Newton
- Length: 3 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 1
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
Creative thinking is surrounded by so much mystique and myth. It’s time to cut through the static and learn how to become an idea-generating machine. Spark your imagination, improve your thinking, and solve problems. Rapid Idea Generation will take you inside the mind of Leonardo da Vinci - the famous polymath of the Italian Renaissance - but it won’t stop there. You will learn not only about da Vinci’s thinking techniques, but the general building blocks of creative thought, habits, and other famous creatives.
By: Peter Hollins
-
Systemology
- Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems
- By: David Jenyns
- Narrated by: David Jenyns
- Length: 5 hrs and 31 mins
- Unabridged
-
Overall5 out of 5 stars 11
-
Performance5 out of 5 stars 8
-
Story5 out of 5 stars 8
Do you sometimes feel like your business is an adult daycare center? Are you constantly repeating yourself, fixing errors, and trying to hold things together? What if it were possible to create a business that runs itself? You’ve dreamed about it - now it’s time to make this a reality! SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it.
-
5 out of 5 stars
-
Useful
- By Dale Bertrand on 09-24-20
By: David Jenyns
-
Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 662
-
Performance4 out of 5 stars 384
-
Story4 out of 5 stars 382
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
5 out of 5 stars
-
What we think we know versus how we act in buying.
- By Erik Cornelissen on 01-17-09
By: Martin Lindstrom
-
Elastic Habits
- How to Create Smarter Habits That Adapt to Your Day
- By: Stephen Guise
- Narrated by: Daniel Penz
- Length: 6 hrs and 36 mins
- Unabridged
-
Overall4 out of 5 stars 16
-
Performance4 out of 5 stars 16
-
Story4 out of 5 stars 16
We try our best to be consistent, but some days are better than others. Inevitably, we fail when "life happens", because each day we try to hit the same targets regardless of the situations we face. How, then, can we make our habits more resilient to the turbulence of life? By making them elastic. If you’re tired of the repetitive and exhausting grind to develop good habits, it’s time to give your habits the refreshing superpower of elasticity. Listen to Elastic Habits now, and you’ll soon discover the life-changing difference of good habits that adapt to your day.
-
3 out of 5 stars
-
A good system, but more wordy than it needs to be
- By LaffingKat on 01-03-20
By: Stephen Guise
-
Build Rapid Expertise
- How to Learn Faster, Acquire Knowledge More Thoroughly, Comprehend Deeper, and Reach a World-Class Level (Learning How to Learn, Book 8)
- By: Peter Hollins
- Narrated by: Russell Newton
- Length: 4 hrs and 12 mins
- Unabridged
-
Overall5 out of 5 stars 8
-
Performance5 out of 5 stars 7
-
Story5 out of 5 stars 7
Expertise - we all want it. Traditionally, it would take years of intense study and practice. But just because it’s always been that way doesn’t mean you have to follow that path. It’s time to use all the resources at your disposal and learn a new approach and a plethora of scientifically validated methods.
By: Peter Hollins
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,892
-
Performance4.5 out of 5 stars 1,205
-
Story4.5 out of 5 stars 1,201
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
5 out of 5 stars
-
The essense of marketing has been defined.
- By Michael on 11-23-05
By: Seth Godin
-
Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,026
-
Performance4.5 out of 5 stars 4,391
-
Story4.5 out of 5 stars 4,387
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
4 out of 5 stars
-
Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
-
Beyond the Prototype
- A Roadmap for Navigating the Fuzzy Area Between Ideas and Outcomes.
- By: Douglas Ferguson
- Narrated by: Iggy Kidd
- Length: 2 hrs and 6 mins
- Unabridged
-
Overall3 out of 5 stars 12
-
Performance3.5 out of 5 stars 11
-
Story3.5 out of 5 stars 11
Based on his experiences running design sprints for top companies, Douglas Ferguson authored Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision.
-
3 out of 5 stars
-
Very bad conversion
- By Daniel Kasaj on 10-08-19
By: Douglas Ferguson
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 107
-
Performance4.5 out of 5 stars 86
-
Story5 out of 5 stars 85
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
5 out of 5 stars
-
Leadership practical!
- By andy hough on 10-25-20
By: Dan Sullivan, and others
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 789
-
Performance4.5 out of 5 stars 681
-
Story4.5 out of 5 stars 676
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
Publisher's Summary
What if you could use Nobel prize-winning science to predict the choices your customers will make?
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.