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Publisher's Summary

What if you could use Nobel prize-winning science to predict the choices your customers will make? 

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

©2020 Jennifer Clinehens (P)2020 Jennifer Clinehens

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