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Publisher's Summary

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists. They are ready to buy what you sell, respond to your email offers, and demand that their friends do the same. Looking at exceptional companies like the Ritz-Carlton, Commerce Bank, and Starwood Hotels as well as smaller businesses to turn their customers into zombie loyalists, he shows how you can create your own customer army.

©2015 Peter Shankman (P)2015 Dreamscape Media, LLC

What members say

Average Customer Ratings

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  • Jessica
  • Tinley Park, IL, United States
  • 05-30-16

Must read for business owners- small and large.

Peter's ideas and advice are going rock your business in the right direction. I have so many ideas, I can't wait to get started creating Zombies.

1 of 1 people found this review helpful

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nice!

it may seem a bit repetitive at times but that's because there is a lesson in every story if you pay attention.

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basic ideas but great title and narration

the book was rather basic and could be summed up as, "common courtesy can actually be a bankable asset for your business." it has nothing revolutionary about the book, but great title and great narration makes it worth listening to.

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You own a business, must read!

Great book! Really enjoyed the simple tools you could use now to make your customers love you.

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Peter Shankman is a beast

Zombie Loyalists is a must read if you care about your customers. Peter Shankman details how you can wow your customers by being a caring company.

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Feeding the customer service economy!

Very much enjoyed the book. Even laughed out loud while listening and walking. The content was easy to digest and packaged in a way that was very intuitive. Must read for any company that plans to stick around for a while.

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Real. Actionable. Don't wait to listen or read!

Peter has delivered a seriously consumable and (more importantly) actionable framework for delivering happiness. The metaphor is funny and apt. The stories memorable and useful. I've been putting this thinking to work every single day from the moment I started the book.

@ronjdub

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Must read for everyone.

If you serve anyone - clients, customers, students, a congregation, or fans - read this.