Sharp managers and entrepreneurs nowadays make it their business to have a good working knowledge of economics. That's because they know that trying to conduct business without a solid grasp of such essential economic facts of life as gross domestic product, the Federal Reserve, rates of exchange, inflation and unemployment, and the balance of trade would be like trying to sail without the proper navigational tools. The Portable M.B.A. in Economics makes it easier than ever for you to acquire the working knowledge of economics you need to be effective in today's business world. You'll learn how to read important economic indicators, understand the role of the Federal Reserve, grasp the intricacies of foreign trade, interpret the ups and downs of foreign exchange rates, analyze demand for a product, comprehend the causes and effects of unemployment and inflation, conduct a pricing cost benefit analysis, and much more.
Copyright ©1994 Philip K.Y. Young and John J. McAuley; Copyright (P)1998 NewStar Media Inc.