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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

What members say

Average Customer Ratings

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  • 4.6 out of 5.0
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Digging for the roots of the Phoenix Project

Would you consider the audio edition of The Goal to be better than the print version?

as a daily commuter audiobooks are more convenient for me than print or an e-book.

What was one of the most memorable moments of The Goal?

I picked this book since it was mentioned in another book called the Phoenix Project. I was looking for ammunition in a discussion about the analogy between running a manufacturing plant and running an IT shop. IT people look down on manufacturing and they are wrong. There is a lot to learn from the Theory of Constraints, the LEAN method and JIT.

Which scene was your favorite?

Herbie, the boy scout, being the bottleneck.

5 of 5 people found this review helpful

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The Goal - still relevant today

I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

4 of 4 people found this review helpful

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Great story of implementing lean

Great read! if you liked the Phoenix project by Gene Kim you will like this book as well

3 of 3 people found this review helpful

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Great education on metrics to make decisions

This is a great book on how to look at things from a different direction and pay attention to value drivers you may not be watching. I wished I read it twenty years ago.

2 of 2 people found this review helpful

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the best book for an engineering company

make your company profitable and also enjoy your Family Life after reading this book. enjoy

2 of 2 people found this review helpful

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Absolutely unbelievable

The last hour and a half got rather dense, but this is a phenomenal teaching strategy. Thank you cox & Goldratt!

2 of 2 people found this review helpful

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Great lessons packed inside of a well told story

I really enjoyed this book...and I'm not even in the manufacturing industry! I'm working on my own food business right now. I think there's a little something here for everyone who's looking to increase efficiency in a counter intuitive way.

Also, I really enjoyed the way the story was told and I appreciate all of the extra effort that went in this audio production.

2 of 2 people found this review helpful

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Couldn't handle the narration

I just finished listening to The Phoenix Project and decided to catch up on related works.

About 1 chapter in to The Goal, I had to stop. I just couldn't handle the narration.

I haven't listened to a lot of audio books so I can't say that it's bad; it's just not for me.

4 of 5 people found this review helpful

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Great book!

Very interesting. Makes you wonder how many other areas you could apply these ideas and theory besides Manufacturing. This book definitely answered some questions I had about Manufacturing and lean.

1 of 1 people found this review helpful

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Best Business Book I ever Read

Outstanding onsite to how to make profits. Learned so much more than I ever thought I could from a book.

1 of 1 people found this review helpful

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  • TAMBE
  • 11-24-15

Gripping fantastic book masterfully narrated.

Great novel from am outstanding mentor. I didn't even realise I was giving it a third listening to.

1 of 1 people found this review helpful

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  • amar
  • 12-01-17

excellent book

excellent book with lot of new insights on manufacturing and business . very nicely narrated made is interesting to go through

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  • florin
  • 03-29-17

recommended

good story..good presentation and good lessons.
i enjoyed listening it. There are basic simple things which in manufacturing environment can slip away. This book is highlighting them well.

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  • Tom Scott
  • 02-17-17

mesmerizing!

even though it's a business book I was absolutely addicted. all the characters were great and I genuinely cared for their plight. I feel like I've learnt some very practical techniques in a way that means they won't get buried at the bottom of a notebook as so often happens.

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  • Deborah Smitten
  • 12-22-16

A really informative and eye opening read.

This was an informative introduction to the Theory of constraints. Given in this format it is easy to understand for anyone who has no prior knowledge of engineering or manufacturing and not a bad novel either.

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  • Jennifers Daddy
  • 08-08-16

Old but still relevant

Would you listen to The Goal again? Why?

No. I got the gist and have other books to listen to. An abridged version of a couple of hours would be handy.

What did you like best about this story?

As a software developer I can add new features to our product day in day out, but if other teams delay something such as rollout then my work is futile. This is what The Goal is about. Basically streamlining the whole process and getting everyone to pull together as a team. Identifying bottlenecks and removing them. Ultimately I need my software to go out the door to make money, if another team is holding that up then we need to find out why pronto.

What about uncredited’s performance did you like?

All performances were good, although the main geezer was a bit dumb dealing with his wife sometime.

If you made a film of this book, what would be the tag line be?

Smash your product out the door quicker with The Goal

Any additional comments?

Recommended

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  • Krishna
  • 05-29-15

superior expirience

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0 of 30 people found this review helpful

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  • Rod
  • 05-06-14

Must read for anyone in business

Would you recommend this audiobook to a friend? If so, why?

Anyone in business. I read it 30 years ago, and I have listened to it twice just now and it is still as relevant to anyone in business today. While it is set around a manufacturing plant, don't be fooled into thinking that it is just about manufacturing -- it is really about thinking, and how to think through improvements in any environment.

Who was your favorite character and why?

Jonah

Which scene did you most enjoy?

The scout troup hike, which explained the "drum, rope, buffer" concept without actually saying "drum, rope, buffer".

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Sometimes. The parallel story of Alex's family life was a nice emotional touch the first time reading, but it detracts on the next few readings, if you are like me and want to go back over the concepts and study the book in more detail.

Any additional comments?

A must read for business people.

1 of 1 people found this review helpful

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  • Jeremy
  • 10-07-16

Great story and useful information

I really enjoyed this book, story was great, it has sound of machinery when walking through a factory, birds chirping when hiking a trail, to rock music while driving home after a promotion. It has different voices of all the character's too, by far the best audio experience compared to other audio story books.

You get to see how a manufacting plant is run from the managers perspective, seeing the effects of new improvements. As a small business owner myself i have noticed areas that can be improved, based from the methods taught in this book.