The Advertising Effect

I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.

Advertising is kind of a lost art with small businesses. It's usually expensive so we focus on things that are easier to manage. Social media, having a functional website, sending out email blasts, etc. This book inspired me to step my game up and to tap into some the age old psychology behind advertising and incorporating it into my small business.

going to listen to it several times and tell others in my industry ( sales marketing and advertising ) to do the same

The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.

Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.

I loved the examples that were used from previous cases. The perspective provided will add value to both you organization and your daily life. Changes your perspective of how you view the world around you.

I found this audiobook engaging, well read, and informative, but with so many concepts and multi-part lists, it might be better actually read if you can.

Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.

Also, the narrator did a fine job presenting the story and words clearly. Top notch.

The fact that this book got such good reviews excites me. It tells me 99% of people know nothing about advertising.

This book is a perfect example of how too much academic schooling does not belong in business.

As I listened I couldn't help hearing Claude Hopkins, when asked to review an academic program on advertising say, "this should be burned. A young man will spend 4 years learning this and another 12 unlearning it."

Or Roy H. Williams saying, "Many big advertisers care more about awards and creativity than results than make money."

I can tell this writer has never actually written an ad before. He may have helped create a campaign with his psychology knowledge, but never has actually written one.

I imagine him passing all his "statistics" to the copywriters as they roll their eyes and say huh huh.

Do you want to waste all your ad budget on irrelevant case studies that are so small they probably can't even be duplicatable?

Then read this book.

Audible doesn't have very many books on advertising, but I would start with the two authors I quoted above. Especially for anyone in the real world of advertising.

extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK