80/20 Sales and Marketing

The Definitive Guide to Working Less and Making More

By: Perry Marshall

Narrated by: Ron Allan

Length: 5 hrs and 43 mins

Publisher's summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

• Slash time-wasters
• Locate invisible profit centers in your business
• Advertise to hyper-responsive buyers and avoid tire-kickers
• Gain coveted positions on search engines
• Differentiate yourself from rivals
• Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

©2013 Perry Marshall (P)2014 Perry Marshall

Will want/need to hear it about 10 more times

Loved it. Maybe will need to buy the print copy to understand better many references to images, graphics and lists but it is for certain very useful and a enlightening.

This is an excellent book !

The supplements make it even better, and I would suggest that you received them. The only issue is the diagrams that are mentioned in the book and urls that are referenced. Most of them are on the 80/20 supplements sheet, but a few aren't.

More than numbers

I have no background in business but the laws are very interesting. I stopped midway due to the business jargon, but finishing it was worth it. The last few chapters about god, poverty, nature was very insightful.

Great!

I can put this to use immediately!! I will listen again and again! So good!

Great truth to apply!

I enjoyed hearing the 80/20 rule applied in practical, tangible way that will make an immediate impact in the way you do business, or in my case ministry. Simply profound and profitable for anyone wanting to do more with their life. Are you one of the 20%? This book will light a fire in your soul.

a must-read for learning how to work less and make

this was an excellent book and is great for those that really want to understand business and the principles of business and how to take your business to the next level exponentially.

simple, useful and brilliant

Would you recommend this audiobook to a friend? If so, why?

yes, because the principle of 80/20 works, even in my small business

What does Ron Allan bring to the story that you wouldn’t experience if you just read the book?

life and relate-ability

A must for serious entrepreneurs

I listen quite frequently and I love how it is new every time I listen! Content rich! Make sure you have a pen and pad. Keith Onryann

Was able to keep my attention as I listen to key information

Clear but since this book comes with more descriptive illustrative use then just listening to the book

NO DOWNLOADS

Frustrating and time wasted.

The narrator repeatedly refers to various:
+ downloads, and
+ appendices

These are not part of the Audible purchase? You need to purchase the hard copy to access them.

Some reference Mr Perry's various websites, and while some of these resources are useful, the process does not flow, and time is wasted looking for referenced information.

A PDF should be made available via Audible as other books have offered. This saves time and offers a complete solution.

MR