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Build Your Brand Mania: How to Transform Yourself into an Authoritative Brand That Will Attract Your Ideal Customers

Narrated by: Robert Plank
Length: 4 hrs and 27 mins
Categories: Business, Career Skills
5 out of 5 stars (4 ratings)

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Publisher's Summary

The missing piece of Internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.

Yes, traffic is very important for getting your prospects to find you Online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a "Trusted Advisor".

In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects, as well as increase your web presence, dominate your niche, and generate more leads Online than ever before!

These are not untested theories, or rehashed ideas but strategies and tactics that Matt has personally helped implement for hundreds of clients and entrepreneurs, including:
 

  • Understanding the science behind credibility - a factual basis to generate trust
  • A blueprint to creating the reputation you want others to see Online
  • The hidden concepts behind affinity audiences, attraction marketing, and cause-based selling
  • Case studies and real-world examples of people and businesses that achieved significant success through brand building
  • A step-by-step explanation of how to build authority using the best tools, platforms, and resources Online
  • Why achieving a “Trusted Advisor Status,” SERP stacking, and the celebrity effect is so important
  • Brand new ways you can use social media, paid ads, email automation, and more

Matt Bertram is a trainer, local keynote speaker, and consultant in Digital Marketing and Social Selling. He is currently the co-host of the most popular SEO podcast on iTunes and Ahrefs called, "The Unknown Secrets of Internet Marketing." He is COO at eWebResults, a top Internet marketing agency since 1999.

©2018 Ainsley & Allen Publishing (P)2018 Ainsley & Allen Publishing

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Building An Authoritative Brand Image

It’s all here, from how to handle reviews to content.
Definitely recommend for marketers and business owners building a brand.

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Short and sweet!

A great overview of how one should go about branding themselves online.

Matt also dives pretty deep into the various marketing strategies business owners can use to build credibility and share their message.

Very useful for aspiring entrepreneurs and established business owners alike!

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  • jake
  • michigan
  • 10-28-18

Learn and Earn

I am a huge fan of SEO Podcast - Unknown Secrets of Internet Marketing. There are just not enough episodes to devour, not really, there are 270--but I cannot get enough! I recommend getting the book and subscribing to the entertaining and educational podcast as well.