🎙 It’s time for some more banter!

In this episode, we’re shining our banterous spotlight on a different kind of brand, one that both Frank & Delphie have bought into considerably and so have both our sets of kids. It’s the Aussie animated TV show success story that is, Bluey.

Bluey has become an international brand being broadcast around the world on ABC here in Australia, TVNZ in New Zealand and Disney+ in most parts of the world like the UK and USA. Becoming the most watched kids program on Australian TV.

But since it started in 2018, Bluey has expanded into a brand beyond the television screen and into our children’s lives with toys, books, stationery, games, outdoor play equipment and even a live stage show.

So in this episode we look under the hood of what makes Bluey a brand and not just another animated TV show, to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its broad audience and consumers, both kids and parents alike.

FOR REAL LIFE!

And this is also our final episode of Branding Banter Season 2. To stay in touch with the show and with us as co-hosts, you can find our details below.

See you next year!

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 It’s time for some more banter!

In this episode, we’re putting a leash on our banter and throwing it a chew toy to spotlight Aussie pet care brand, Petbarn.

Petbarn in the last 2 decades has grown into a big leader and go-to brand in Australia for pet care. As they have an end-to-end service and product offering that completes the circle of what ‘care’ really means to their customers and their pets.

So in this episode we look under the hood of Petbarn to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its intended audience and consumers.

Woof woof…meow!

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 It’s time for some more banter!

In this episode, we’re shining our banterous spotlight and microphones on the Aussie beacon of audio gear, RØDE.

Founded originally in 1967, RØDE has become an industry leader in quality, Australian made audio equipment for the everyday creator, prosumer and professional audio producers.

Safe to say the choice of this Aussie brand was Frank’s as he’s such a fanboy. But when you dig below the surface to realise what makes their brand, it’s clear that it’s much loved and highly reviewed by it’s customers. Especially when they support their customers with a great brand experience to amplify the brand’s position as a market leader.

So for us in this episode we’re identifying RØDE as a brand that is not known for its messaging, unlike some of the other brands we’ve covered. But more for their distinctive assets and community building experiences to support creatives.

That, and their products are pretty cool…just saying (says Frank).

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 It’s time for some more banter!

In this episode, we’re getting deep into the pores to shine our banterous spotlight on our national postal service, Australia Post.

It is a heritage service provider with over 200 years of history. However, our focus in on the brand that is Australia Post which was conceived in 1975 and has remained relatively unchanged since then. But, the identity has seen a couple of refreshes in it’s time, the last most notably occurring in 2019.

So for us in this episode we’re mostly identifying Australia Post as a brand that is not only differentiated from others (being the only national postal service in the country), but that it is a very visually distinct brand that helps all Australians recognise and engage with their brand at all ages of brand experience.

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 It’s time for some more banter!

In this episode, we’re getting deep into the pores to shine our banterous spotlight on Aussie skincare brand, GO-TO.

Founded by Zoë Foster Blake, GO-TO has grown its orange of face and body products for women, into a brand that now caters to men (BRO-TO) and kids (GRO-TO).

GO-TO uncomplicates skincare with an unpretentious brand and relatable voice that makes you feel good about wanting to look and feel better about yourself. Especially with a humble identity and products that do what they say they do, GO-TO has won us over as neither of us have bought a GO-TO product but have been drawn in to want to buy some of their products.

So in this episode we look at GO-TO through the lens of being a new customer, to look under the hood to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its intended audience and consumers.

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

This week for episode 5 of season 2 we’re doing things a little differently, shining a spotlight on two Aussie brands to identify how they impact and support the Australian community through crisis support and mental health advocacy and awareness.

To do this, Delphie will be covering Lifeline, Australia’s 24/7 suicide and mental health support hotline. While Frank will be covering Beyond Blue, set up as a national initiative to reduce the stigma of mental health issues and create awareness for how it can be effectively helped. So that we can show how their brands have evolved to become the organisations Aussies trust and turn to in crisis.

As always, we look under the hood of each brand to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its intended audience and consumers.

If you or someone you know is in need of crisis or mental health support

Contact Lifeline

Please visit: https://www.lifeline.org.au

Or call: 13 11 14

Contact Beyond Blue

Please visit: https://www.beyondblue.org.au

Or call: 1300 224 636

And if you wish to donate to one or both charities, you can do so via their website.

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 It’s time for some more banter!

This week for episode 4 of season 2 we’re shining our Branding Banter spotlight on the Aussie company that is synonymously known for its mattress-in-a-box products.

With over 42,500 5 star reviews and 2 Canstar mattress products of the year, Koala is leading the pack when it comes to known brands in the mattress space. Competing against the likes of traditional mattress brands like Sealy and SleepMaker, or mattress-in-a-box competitors like Ecosa and Sleeping Duck - Koala is dominating the space when it comes to thinking about a new mattress in 2021.

We picked Koala as they’re positioned as a quintessentially Aussie brand, with key messaging and even their name fitting right at home amongst the gumtrees. However, our spotlight is shining on a recent brand refresh that aligns with a new product range (including other furniture than mattresses for the whole home) and the shift of moving manufacturing offshore for the majority of their product range.

So join us for a banter in this episode on Apple, Spotify or Google Podcasts.

And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified.

Frank also mentioned a site of where he did his mattress research via a site called BedBuyer - check them out for their reviews on all the top mattress brands in Australia:

https://bedbuyer.com.au/

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/

🎙 It’s time for some more banter!

This week for episode 3 of season 2 we’re shining our Branding Banter spotlight on the Aussie tech success story that is Canva.

With 60M+ active users, 2000 staff in Australia and Asia and a recent valuation of close to $55B, the online design platform Canva is a true success story for founders Melanie Perkins, Cliff Obrecht & Cameron Adams. 

It’s a tool most people in design, digital marketing and content creation know all about and is every increasingly used SAAS product for many small to medium businesses across 190 countries.

So for this episode we dive deep into their market position, understanding their internal and external messaging, as well as how they communicate their own brand visually and verbally with their own look and feel, but mostly highlighting the faces and voices of their customers to make their brand what it has become. As Canva really does empower anyone in the world to design, with an easily accessible and free tool.

So join us for a banter in this episode on Apple, Spotify or Google Podcasts.

And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified.

🌟 Want to sign up to Canva? 

Use our Affiliate link to support the show: 

https://partner.canva.com/brandingbanter

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/