S2 EP10 - Bluey

🎙 It’s time for some more banter!

In this episode, we’re shining our banterous spotlight on a different kind of brand, one that both Frank & Delphie have bought into considerably and so have both our sets of kids. It’s the Aussie animated TV show success story that is, Bluey.

Bluey has become an international brand being broadcast around the world on ABC here in Australia, TVNZ in New Zealand and Disney+ in most parts of the world like the UK and USA. Becoming the most watched kids program on Australian TV.

But since it started in 2018, Bluey has expanded into a brand beyond the television screen and into our children’s lives with toys, books, stationery, games, outdoor play equipment and even a live stage show.

So in this episode we look under the hood of what makes Bluey a brand and not just another animated TV show, to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its broad audience and consumers, both kids and parents alike.

FOR REAL LIFE!

And this is also our final episode of Branding Banter Season 2. To stay in touch with the show and with us as co-hosts, you can find our details below.

See you next year!

🎙 Where to find more about Delphie & Frank

Branding Banter on Instagram: https://www.instagram.com/brandingbanter/

Delphie Website: https://www.seecreative.com.au/

Delphie Instagram: https://www.instagram.com/seecreativestudio/

Frank Website: https://www.gdayfrank.com/

Frank Instagram: https://www.instagram.com/gdayfrank/