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Publisher's Summary

Develop and harness a powerful, sustainable word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouth movement.

Describes 10 lessons to master and create a powerful, sustainable movement.

The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.

©2010 Brains on Fire, Inc. (P)2011 John Wiley & Sons, Inc.

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Top notch advice

Great examples, easily understood, great variety. Love the stories behind the brands and their movements.
Will definitely put these ideas to use.

2 of 2 people found this review helpful

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    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Great concepts

Would you recommend this audiobook to a friend? If so, why?

Yes, the concept presented is, I think, a good one for anyone looking to go beyond just selling and reach a place where you have committed supporters. The examples were pretty good even if you don't live in America or work with big campaigns

What was one of the most memorable moments of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements?

none stood out so much beyond any others

What does Paul Strikwerda bring to the story that you wouldn’t experience if you just read the book?

Liked listening to his voice - it felt like he was talking about his own business - very real, engaging and powerful

Was there a moment in the book that particularly moved you?

a few did

Any additional comments?

good for anyone with even a little of the social-entrepreneur bent

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Brandon
  • FRANKLIN, IN, United States
  • 07-04-12

Fresh Marketing Perspective and Plenty of Insights

I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession. It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard.

1 of 1 people found this review helpful

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    4 out of 5 stars
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  • Mike
  • Glendale, AZ, United States
  • 02-15-12

The Book Was a Good Listen

I enjoyed the book, the first part more than the ending chapters. They cover many valid points of why you need to have a team that loves your product.

1 of 1 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

The narrator of this audio book was very poor

The narrator of this book was distracting in his delivery of the text. He often over emphasized the wrong words and/or read the text incorrectly. It was evident that he had no knowledge of the subject.

The content was good but sometimes dismissed proven tactics in marketing to overly emphasize a point.