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Crossing the Chasm audiobook cover art

  • Crossing the Chasm

  • Marketing and Selling Technology Projects to Mainstream Customers
  • By: Geoffrey A. Moore
  • Narrated by: Mike Chamberlain
  • Length: 9 hrs and 45 mins
  • Unabridged
  • Overall
    4 out of 5 stars 556
  • Performance
    4.5 out of 5 stars 441
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

  • 5 out of 5 stars

  • Incredible insight

  • By Holly Fischer on 02-27-16
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  • The Innovator's Dilemma

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This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.

  • 1 out of 5 stars

  • poor quality summary only

  • By A. C on 11-25-12
Summary of Good to Great by Jim Collins: Why Some Companies Make the Leap...and Others Don't audiobook cover art

  • Summary of Good to Great by Jim Collins: Why Some Companies Make the Leap...and Others Don't

  • By: FlashBooks Book Summaries
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    4.5 out of 5 stars 37
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    4.5 out of 5 stars 33

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least 15 years.

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Summary of The Lean Startup, by Eric Ries | Includes Analysis audiobook cover art

  • Summary of The Lean Startup, by Eric Ries | Includes Analysis

  • By: Instaread
  • Narrated by: Kristi Burns
  • Length: 26 mins
  • Unabridged
  • Overall
    4 out of 5 stars 99
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The Lean Startup offers a set of tools and methodologies for entrepreneurs both in startups and established corporations to better achieve success. Since the vast majority of startups fail, understanding how to build a better company saves society's most precious commodities: ideas, time, and the skills of its people. The lean startup movement sets out to prevent future failures....

  • 4 out of 5 stars

  • Filled with important lessons

  • By Gina Carr on 07-08-18
Analysis of Geoffrey Moore's Crossing the Chasm audiobook cover art

  • Analysis of Geoffrey Moore's Crossing the Chasm

  • By: Milkyway Media
  • Narrated by: Dwight Equitz
  • Length: 9 mins
  • Unabridged
  • Overall
    5 out of 5 stars 1
  • Performance
    5 out of 5 stars 1
  • Story
    5 out of 5 stars 1

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.... Purchase this in-depth analysis to learn more.

Book Summary: Crucial Conversations: 45 Minutes - Key Points Summary/Refresher with Crib Sheet Infographic audiobook cover art

  • Book Summary: Crucial Conversations: 45 Minutes - Key Points Summary/Refresher with Crib Sheet Infographic

  • By: Executive Reads
  • Narrated by: Michael Stadler
  • Length: 47 mins
  • Unabridged
  • Overall
    4 out of 5 stars 48
  • Performance
    4.5 out of 5 stars 39
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Thinking of picking up Crucial Conversations and spending several hours reading it, or did you already do that and need a refresher? Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler's guide for conducting conversations when they matter most is valuable in your personal and professional areas of life. Crucial Conversations explains how to identify these important moments and how to successfully navigate them.

  • 4 out of 5 stars

  • Good short version. But still need the full boook.

  • By Ken Wells on 07-23-16

Publisher's Summary

Should you spend 14 hours reading or listening to the whole book? Did you already go through it, and did you forget the key ideas? Executive Reads to the rescue!

In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm. Crossing the Chasm explains the perils of navigating the technology adoption life cycle and introducing a new high-tech product. It's as useful today as it was when it was originally written.

Whether you seek to save time in understanding this seminal work, want to see if you should get the full-length book, or want to refresh your memory of what it said, Executive Reads provides you with a clear and concise summary.

Download the accompanying reference guide.
©2015 Executive Reads & Kronos Books (P)2015 Vocal Pro Voice Talent

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  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

This is the best thing i've gotten off of amazon

Would you recommend this audiobook to a friend? If so, why?

I not only recommend this audiobook, immediately after listening to it i sent it to 3 collegues in our company to have them listen immediately.

This audiobook gave me everything i would want to know from 'Crossing the Chasm' in a quick to digest (but DENSE) 45 mins. it requires some replaying of parts, but it was great and helped me identify exactly what things i need to do next within my organization.

Which scene was your favorite?

its an excellent summary of the key points of the larger book, and it is extremely digestible and actionable in it being only 45 mins to experience all of the content.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

love it. the content accurately described where my company was at in the chasm as well as where our main competitor is at. super helpful!

Any additional comments?

Executive reads please make MORE OF THESE!!!

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Chasm innovation

Love it. Like a light on in a dark room. Succinct narrative. Good returns on investment.