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Book Summary: Crossing the Chasm
- 45 Minutes - Key Points Summary/Refresher
- Narrated by: Michael Stadler
- Length: 47 mins
- Unabridged Audiobook
- Release date: 11-03-15
- Language: English
- Publisher: Kronos Books
- Whispersync for Voice-ready
Regular price: $3.95
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Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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Publisher's Summary
Should you spend 14 hours reading or listening to the whole book? Did you already go through it, and did you forget the key ideas? Executive Reads to the rescue!
In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm. Crossing the Chasm explains the perils of navigating the technology adoption life cycle and introducing a new high-tech product. It's as useful today as it was when it was originally written.
Whether you seek to save time in understanding this seminal work, want to see if you should get the full-length book, or want to refresh your memory of what it said, Executive Reads provides you with a clear and concise summary.
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- spyglass
- 05-25-16
This is the best thing i've gotten off of amazon
Would you recommend this audiobook to a friend? If so, why?
I not only recommend this audiobook, immediately after listening to it i sent it to 3 collegues in our company to have them listen immediately.
This audiobook gave me everything i would want to know from 'Crossing the Chasm' in a quick to digest (but DENSE) 45 mins. it requires some replaying of parts, but it was great and helped me identify exactly what things i need to do next within my organization.
Which scene was your favorite?
its an excellent summary of the key points of the larger book, and it is extremely digestible and actionable in it being only 45 mins to experience all of the content.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
love it. the content accurately described where my company was at in the chasm as well as where our main competitor is at. super helpful!
Any additional comments?
Executive reads please make MORE OF THESE!!!
2 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Monique
- 05-06-17
Chasm innovation
Love it. Like a light on in a dark room. Succinct narrative. Good returns on investment.