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Book Summary: Crossing the Chasm
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall4 out of 5 stars 616
-
Performance4.5 out of 5 stars 488
-
Story4 out of 5 stars 488
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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5 out of 5 stars
-
Incredible insight
- By Holly Fischer on 02-27-16
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- By: Clayton Christensen
- Narrated by: Deaver Brown
- Length: 1 hr and 6 mins
- Unabridged
-
Overall3 out of 5 stars 263
-
Performance2.5 out of 5 stars 223
-
Story3 out of 5 stars 214
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
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1 out of 5 stars
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poor quality summary only
- By A. C on 11-25-12
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Summary of Good to Great by Jim Collins: Why Some Companies Make the Leap...and Others Don't
- By: FlashBooks Book Summaries
- Narrated by: Dean Bokhari
- Length: 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4 out of 5 stars 41
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Story4.5 out of 5 stars 41
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least 15 years.
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5 out of 5 stars
-
Excellent summation of Good to Great
- By Anna Z. on 07-17-17
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
- Includes Analysis
- By: Instaread
- Narrated by: Sam Scholl
- Length: 23 mins
- Unabridged
-
Overall4 out of 5 stars 77
-
Performance4 out of 5 stars 65
-
Story4 out of 5 stars 65
Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
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5 out of 5 stars
-
good content, poor narration.
- By Ryan Arnold on 12-05-17
-
Analysis of Geoffrey Moore's Crossing the Chasm
- By: Milkyway Media
- Narrated by: Dwight Equitz
- Length: 9 mins
- Unabridged
-
Overall5 out of 5 stars 3
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.... Purchase this in-depth analysis to learn more.
-
Summary of The Lean Startup, by Eric Ries | Includes Analysis
- By: Instaread
- Narrated by: Kristi Burns
- Length: 26 mins
- Unabridged
-
Overall4 out of 5 stars 107
-
Performance4 out of 5 stars 86
-
Story4 out of 5 stars 82
The Lean Startup offers a set of tools and methodologies for entrepreneurs both in startups and established corporations to better achieve success. Since the vast majority of startups fail, understanding how to build a better company saves society's most precious commodities: ideas, time, and the skills of its people. The lean startup movement sets out to prevent future failures....
-
4 out of 5 stars
-
Filled with important lessons
- By Gina Carr on 07-08-18
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- By: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall4 out of 5 stars 616
-
Performance4.5 out of 5 stars 488
-
Story4 out of 5 stars 488
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
5 out of 5 stars
-
Incredible insight
- By Holly Fischer on 02-27-16
-
The Innovator's Dilemma
- Meeting the Challenge of Disruptive Change
- By: Clayton Christensen
- Narrated by: Deaver Brown
- Length: 1 hr and 6 mins
- Unabridged
-
Overall3 out of 5 stars 263
-
Performance2.5 out of 5 stars 223
-
Story3 out of 5 stars 214
This audiobook was created based on Clayton Christensen's landmark book The Innovator's Dilemma. This was Mr. Christensen's synopsis of his book for the Harvard Business Review. The audio tracks listed here cover the key elements of Mr. Christensen's book. This audiobook emphasizes the Idea in Brief "Does my organization have the right resources, processes, values, and team to innovate?" Then it covers the right structure for your specific type of innovation.
-
1 out of 5 stars
-
poor quality summary only
- By A. C on 11-25-12
-
Summary of Good to Great by Jim Collins: Why Some Companies Make the Leap...and Others Don't
- By: FlashBooks Book Summaries
- Narrated by: Dean Bokhari
- Length: 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4 out of 5 stars 41
-
Story4.5 out of 5 stars 41
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least 15 years.
-
5 out of 5 stars
-
Excellent summation of Good to Great
- By Anna Z. on 07-17-17
-
Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne
- Includes Analysis
- By: Instaread
- Narrated by: Sam Scholl
- Length: 23 mins
- Unabridged
-
Overall4 out of 5 stars 77
-
Performance4 out of 5 stars 65
-
Story4 out of 5 stars 65
Blue Ocean Strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
-
5 out of 5 stars
-
good content, poor narration.
- By Ryan Arnold on 12-05-17
-
Analysis of Geoffrey Moore's Crossing the Chasm
- By: Milkyway Media
- Narrated by: Dwight Equitz
- Length: 9 mins
- Unabridged
-
Overall5 out of 5 stars 3
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.... Purchase this in-depth analysis to learn more.
-
Summary of The Lean Startup, by Eric Ries | Includes Analysis
- By: Instaread
- Narrated by: Kristi Burns
- Length: 26 mins
- Unabridged
-
Overall4 out of 5 stars 107
-
Performance4 out of 5 stars 86
-
Story4 out of 5 stars 82
The Lean Startup offers a set of tools and methodologies for entrepreneurs both in startups and established corporations to better achieve success. Since the vast majority of startups fail, understanding how to build a better company saves society's most precious commodities: ideas, time, and the skills of its people. The lean startup movement sets out to prevent future failures....
-
4 out of 5 stars
-
Filled with important lessons
- By Gina Carr on 07-08-18
-
The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter Drucker - Book Summary
- By: FlashNotes Book Summary
- Narrated by: Dean Bokhari
- Length: 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 85
-
Performance4.5 out of 5 stars 69
-
Story4.5 out of 5 stars 69
What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
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5 out of 5 stars
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One of the most helpful and concise books here
- By Sher Ali Khan on 07-11-17
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Inside the Tornado
- By: Geoffrey A. Moore
- Narrated by: Geoffrey A. Moore
- Length: 3 hrs and 4 mins
- Abridged
-
Overall4.5 out of 5 stars 107
-
Performance4 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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3 out of 5 stars
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Still relevant and slightly confusing
- By Chris Harden on 01-04-17
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- By: Georg Tacke, Madhavan Ramanujam
- Narrated by: Darren Stephens
- Length: 7 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 153
-
Performance4.5 out of 5 stars 131
-
Story4.5 out of 5 stars 132
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
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3 out of 5 stars
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The downloadable PDF missing important figures
- By Tengfei Wei on 08-12-17
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Summary of High Output Management by Andrew S. Grove | Includes Analysis
- By: Instaread
- Narrated by: Michael Pauley
- Length: 23 mins
- Unabridged
-
Overall3 out of 5 stars 127
-
Performance3 out of 5 stars 102
-
Story3 out of 5 stars 104
First published in 1983, High Output Management by Andrew Grove is a management guide based on Grove's 15 years of managerial experience and knowledge as a cofounder, president, and chief executive of Intel. As Grove emphasizes in a new introduction to the book, globalization and the information revolution have dramatically changed the workforce, making people ever more replaceable and the market ever more competitive. Companies must adapt to these changes or face their own irrelevance and extinction.
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1 out of 5 stars
-
Superficial
- By Chris Firestone on 12-08-16
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 10,009
-
Performance4.5 out of 5 stars 8,447
-
Story4.5 out of 5 stars 8,381
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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3 out of 5 stars
-
Informative, mature but not original or essential
- By Jason Comely on 02-19-13
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Book Summary: Crucial Conversations: 45 Minutes - Key Points Summary/Refresher with Crib Sheet Infographic
- By: Executive Reads
- Narrated by: Michael Stadler
- Length: 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 51
-
Performance4.5 out of 5 stars 42
-
Story4 out of 5 stars 42
Thinking of picking up Crucial Conversations and spending several hours reading it, or did you already do that and need a refresher? Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler's guide for conducting conversations when they matter most is valuable in your personal and professional areas of life. Crucial Conversations explains how to identify these important moments and how to successfully navigate them.
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4 out of 5 stars
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Good short version. But still need the full boook.
- By Ken Wells on 07-23-16
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Competitive Strategy
- What Is Strategy
- By: Michael Porter
- Narrated by: Deaver Brown
- Length: 1 hr and 33 mins
- Unabridged
-
Overall3.5 out of 5 stars 234
-
Performance3 out of 5 stars 199
-
Story3.5 out of 5 stars 194
This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review.
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2 out of 5 stars
-
Tough to listen to this one
- By Richard on 01-26-12
-
The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 582
-
Performance4.5 out of 5 stars 503
-
Story4.5 out of 5 stars 498
His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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2 out of 5 stars
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- By: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 436
-
Performance4.5 out of 5 stars 375
-
Story4.5 out of 5 stars 372
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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3 out of 5 stars
-
Not worth it
- By Juan M. Gironella on 12-05-18
-
Lead and Disrupt
- How to Solve the Innovator's Dilemma
- By: Charles A. O'Reilly III, Michael L. Tushman
- Narrated by: James Foster
- Length: 8 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 78
-
Performance4.5 out of 5 stars 65
-
Story4.5 out of 5 stars 63
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
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5 out of 5 stars
-
Very very inspirational to me.
- By Fábio on 06-12-17
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,879
-
Performance4.5 out of 5 stars 7,599
-
Story4.5 out of 5 stars 7,559
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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2 out of 5 stars
-
For large company managers, not startups
- By Thomas on 03-18-14
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- By: John Doerr, Larry Page - foreword
- Narrated by: John Doerr, full cast
- Length: 7 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,564
-
Performance4.5 out of 5 stars 2,210
-
Story4.5 out of 5 stars 2,197
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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5 out of 5 stars
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Educational, inspirational, entertaining, ~dry..
- By James S. on 05-08-18
Publisher's Summary
Should you spend 14 hours reading or listening to the whole book? Did you already go through it, and did you forget the key ideas? Executive Reads to the rescue!
In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm. Crossing the Chasm explains the perils of navigating the technology adoption life cycle and introducing a new high-tech product. It's as useful today as it was when it was originally written.
Whether you seek to save time in understanding this seminal work, want to see if you should get the full-length book, or want to refresh your memory of what it said, Executive Reads provides you with a clear and concise summary.
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- spyglass
- 05-25-16
This is the best thing i've gotten off of amazon
Would you recommend this audiobook to a friend? If so, why?
I not only recommend this audiobook, immediately after listening to it i sent it to 3 collegues in our company to have them listen immediately.
This audiobook gave me everything i would want to know from 'Crossing the Chasm' in a quick to digest (but DENSE) 45 mins. it requires some replaying of parts, but it was great and helped me identify exactly what things i need to do next within my organization.
Which scene was your favorite?
its an excellent summary of the key points of the larger book, and it is extremely digestible and actionable in it being only 45 mins to experience all of the content.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
love it. the content accurately described where my company was at in the chasm as well as where our main competitor is at. super helpful!
Any additional comments?
Executive reads please make MORE OF THESE!!!
2 of 2 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Monique
- 05-06-17
Chasm innovation
Love it. Like a light on in a dark room. Succinct narrative. Good returns on investment.