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Publisher's Summary

Whether it's rising out of bankruptcy, handling a divorce, being a parent, leading a work team, or building a business from scratch, the science of applied behavior analysis has five scientific laws of life and leadership that are proven by the authors will lead you to success.

Life has provided us with many challenges. Victims of bullying as children, we both struggled with our own sense of self. Fortunately, we each found combat sports and used them as a springboard to develop confidence or grit that would see us through a number of dark times, including depression, anxiety, death, and bankruptcy. 

As former combat athletes and coaches, we will use some combat sports analogies throughout this book, as we see many aspects of life and leadership as a struggle. A fight. And like the famous fictional character Rocky Balboa said, “You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward.” 

Life is not a fight in the literal sense, of course, but in the sense that we must each learn to navigate obstacles and overcome adversity if we are going to move toward who and what we value. There is a science for navigating these obstacles that will allow you to improve behavior, performance, and achieve desired outcomes. This science, the science of human behavior, is frequently misunderstood or misrepresented. But it is real, and it is highly effective, and the practical application of the technologies can make an immediate and lasting difference in your life and the lives of others.

Since that time, we have been fortunate enough to use science to help thousands of children with disabilities, parents, students, teachers, principals, and organizational managers and leaders achieve various valued outcomes. From turning around failing schools and developing champion athletes to building and leading an organization from zero to eight figures, we have always been passionate about helping people achieve valued outcomes.

Given that we are armed with what we believe to be the most powerful toolbox in the world for improving performance and helping people reach desired outcomes, we feel we cannot go wrong in sharing the five powerful laws and supportive behavior hacks outlined in this book for improving life and leadership. 

Incidentally, a hack, for those of you don’t know, can be characterized as “an appropriate application of ingenuity”. Perhaps, one might even consider a behavior hack “a clever approach”. A behavior hack, therefore, might be considered “a clever approach to applying scientific and lawful principles of behavior to achieving positive outcomes”. And our book is chock-full of Behavioral Karma™ of the practical application of behavior science for making a positive difference in your life and the lives of others.

©2020 Brett DiNovi (P)2021 Brett DiNovi

What listeners say about Behavioral Karma

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Amazing, fun, and honest!

Behavioral Karma is such a great read. Brett DiNovi and Dr. Gavoni make Applied Behavior Analysis relatable to everyday life. Revealing their personal experiences in order to show the benefits of the five principles and Applied Behavior Analysis was truely a breath of fresh air. In these unpredictable times, this honest and educational book is just what we need.

1 person found this helpful

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  • 01-31-21

So honest and insightful

For anyone interested in an honest, sincere and heartfelt true to science breakdown of behavior with true to life examples of how these laws can be life changing! Amazing, easy read!!!

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The voice of man was horrifying

I couldn’t get past this computer sounding monotone voice. I truly wanted to read/listen but this has got to be the worst narrating voice ever 😭😬😳😱

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great book for behavior analyst and others alike

I love this book. I have it in print and in audio. Having it in audio allows me to listen to it in my car on my way to and from work. I'm able to apply the five laws in my daily life professionally and personally I highly recommend this book for leaders and an organization who are struggling or may not realize that their employees are unhappy or are not making them feel important enough. I recommend that you listen to this book with an open mind and ready for change. Adding a personal aspect to the book allows the reader understand Behavior Analysis especially if they are not familiar with the authors

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Inspiration during difficult times

Timing really is everything. During a rough point in my career, I knew by chapter 6 exactly what needed to happen to produce a significant change in my job and overall well-being. Their story gives unique perspectives & clear guidance, all while challenging yourself and your core values. If you are in any type of leadership or management position, this book is a necessary tool to becoming a successful & meaningful leader. If your a mom, a CEO, a personal trainer, teacher, this book is basically a self-help guide for you too! 100% recommend!#behavioralkarma

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Engaging & Helpful Behavior

I, being older, love the audible version. Makes it an easy way to absorb information.

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Apply behavioral principles to your life.

An artful and accessible dissemination of the behavior principles with engaging stories and practical interventions.