Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die

By: Eric Siegel

Narrated by: Nicolas D. Frantela

"Mesmerizing & fascinating..." (The Seattle Post-Intelligencer)

"The Freakonomics of big data." (Stein Kretsinger, founding executive of Advertising.com)

Award-winning | Used by over 30 universities | Translated into nine languages

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uberare seizing upon the power of big data to predict human behavior - including yours.

Why? Predictive analytics reinvents industries and runs the world. Listen to this book to discover how it combats risk, boosts sales, fortifies health care, optimizes social networks, toughens crime fighting, and wins elections.

©2016 Eric Siegel (P)2015 Eric Siegel

Interesting, but...

The book is interesting but goes too much into Watson, the IBM computer's performance in Jeopardy, and repeats themes mentioned earlier in the book without anything significant. The reader's performance, though making an effort to be amusing and showing talent, can be annoying!

excellent primer into data analytics

this is an excellent primer into data analytics, especially for someone in the field of marketing and has a bias towards data

Clear and to the point!

This book cuts threw the mumble jumble and gets to the point. It explains how machine learning works in terms you can easily understand - while also giving examples of its application.

Really cool!

Fantastic!!!!

What a great book. Broad, philosophical and yet practical!! Highly recommended book!!! Great narration.

Entertaining

Useful in gaining an understanding of how Predictive Analytics can be applied. Not a guide.