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Publisher's Summary

This audiobook is about people. It’s filled with resources to understand why and how culture influences leadership, innovation, and financial growth. It’s presented to help you, the listener, move your mindset to a higher level of cultural excellence. 

People are the greatest asset of any business. People are also the single greatest challenge of business owners and executives today. Quality people create opportunity and value. They are the investment that achieves our vision and sustains our core values. Management is often misled by the illusion of activity. Management invests in machines, technology, facilities, and narratives about organizational greatness. Yet, cultural health remains stagnant. Management through cultural unfamiliarity contribute to employee attrition and loss of competitive advantage. They cease to be innovative.

“Going forward, we must connect our employees to the business by more than just a paycheck.” The cast of characters of Anonymous Cultures, the Silent Majority include your management team, employees, customers, and suppliers. Each play a major role in shaping cultural health. Cultural winds of change are blowing throughout society and business. Depending on where one stands, both Main Street and Wall Street feel the fury. 

Employees want and expect more. Shareholders expect more. Customers expect more. All want to become beneficiaries of a total quality organization. Loyalty is a statement of trust. Employee satisfaction in transactional. Employee loyalty is earned over repetitive transactions. Consider this - without employee loyalty, customer loyalty fails to achieve its potential. Employee loyalty encourages the growth of customer loyalty. 

I suggest most business cultures are anonymous. Most cultures operate as living and breathing entities, outside of managements skill set. Management’s responsibility is to create an environment where culture flourishes. 

©2021 Paul R Fournier (P)2021 Paul R. Fournier

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