Ametora

Publisher's Summary

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital.

This phenomenon is part of a long dialogue between Japanese and American fashion; in fact many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

©2015 W. David Marx (P)2016 Audible, Inc.

Great story but terrible narrator.

Is there anything you would change about this book?

The narrator.

What was your reaction to the ending? (No spoilers please!)

Weak.

How could the performance have been better?

As a professional Japanese linguist I felt the narrator should have used the Japanese order of last name/first name instead of following the western style of first name/last name. Why follow the western style in names when he pronounces Japanese words as a Japanese speaker would while speaking English? At some level pronouncing Japanese words with English inflections is okay - the narration sounds stilted and unnatural when he switches back and forth from English to pronouncing Japanese words as a Japanese native speaker would. Don't mean to be pedantic but linguists will know what I am referring to. The narrator's narration is not smooth plus monotone - which makes for dull listening.

Was Ametora worth the listening time?

No. I should have gotten the hard cover book.

Any additional comments?

I was tempted to return the book based on the narration but enjoyed the content so decided not to.

0 of 4 people found this review helpful