The Kingdom of Prep

The Inside Story of the Rise and (Near) Fall of J.Crew

De: Maggie Bullock

Narrado por: Cheryl Smith

One of Vogue's most anticipated books of 2023.

A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.

Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the original “lifestyle brand,” whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decades—all told through iconic clothes and the most riveting characters imaginable.

In The Kingdom of Prep, seasoned fashion journalist Maggie Bullock tells J.Crew’s epic story for the first time, bringing to life the deliciously idiosyncratic people who built a beloved brand, unpacking the complex legacy of prep—a subculture born on the 1920s campuses of the Ivy League—and how one brand rose to epitomize “American” style in two very different golden eras, and also eventually embodied the “retail apocalypse” that rocked the global fashion industry and left hollowed-out malls across the country.

In a juicy business narrative rich with humor and insight, Bullock combines the colorful characters of The Devil Wears Prada, the business insight of Deluxe, and the nostalgia factor of True Prep, to chart J.Crew’s origin story, its Obama-era heyday, and its brush-with-death decline through the stories of the mercurial characters who helmed the company. There is founder Arthur Cinader, who set out to sell the Ralph Lauren look for half the price, and his daughter Emily, who turned J.Crew into a new campus uniform, and then a temple to ‘90s minimalism. Then came ex-Gap CEO Mickey Drexler—the most renowned (and controversial) retailer of his generation—who took J.Crew to a never-before-seen peak, only to contribute to its financial disaster, and the brilliant designer Jenna Lyons, who rose from the anonymous ranks of a catalogue company to become a star in her own right, but burned so bright she left J.Crew in her shadow.

Through extensive interviews with more than 100 J.Crew insiders and top industry experts, Bullock crafts an impossible-to-put-down, neon-glitter-sprinkled tale that traces the trajectory of American style, invites us into the inner sanctum of fashion’s most bold-faced names, and weaves together the threads of style, finance, and culture like no other brand’s story in our lifetime.

Entertaining story for anyone interested in fashion and/or business

Really enjoyed this book —it was interesting, fast paced, and performed well as an audio book. My only peeve is that it is heavy on names, so without seeing them in print, my brain doesn’t really remember who she is referring to 😅 But overall easy to follow and a fun listen!

Interesting & Well Read

Great story, insightful bits about retail. Reader is excellent. Highly recommend if you are interested in retail.

Story of My Fashion Life

Wasn’t expecting to relate so personally to this business story. But like the author, my relationship to J. Crew and what its clothes seemed to promise and what they delivered, in all its variations on a theme, defined my everyday life. I was familiar with the broad outlines of the company’s founding and the Jenna Lyons years. But there were so many interesting details worth learning about — especially since the details represent the shifts and continuities in our own society from the 1980s to the present. The writing was direct and informative and I got a good sense of who the founding family, the Cinaders, were and who Mickey Drexler and Jenna Lyons were as people and professionals.

And if you didn’t think private equity has had a loathsome impact on our society before listening to this book, you will after listening!

The reader was clear but somewhat overly so, to the point of sounding mechanical. It seemed at first that she was reading for new learners of English or something because she spoke so slowly and deliberately. I listened at 1.2 speed and that helped a lot. And she seemed to warm to the subject and sound more at ease as the book went on. She certainly seemed intelligent and put the emphasis on the right phrases which unfortunately cannot be said about all the readers found on Audible!

Great writing, slightly too long

Very much enjoyed the exhaustive reporting and the author had an impressive writing style. Performance very passable. Would have loved it had they cut 2-4 hours.

Really interesting niche history

This was such a fun listen! I love a good niche history. Really interesting story of a company that we know of so well.