A Degree in a Book: Marketing

Everything You Need to Know to Master the Subject - in One Book!

De: John Jessup, Joel Jessup

Narrado por: Laurence Bouvard

A comprehensive guide to everything you can learn in a Marketing degree.

This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.

Includes topics such as:

• Management
• Market research
• Product development
• Buyer behavior and the impact of popular culture, ethics, and social responsibility
• Digital marketing including social media and SEO
• Retail—in all its many forms
• How lockdowns and the global pandemic have changed the world of marketing

Whether you're a student, a marketing professional, or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.

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