Neuroscience Business

New York Times bestseller Winner of the Los Angeles Times Book Prize One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote...

NEW YORK TIMES BESTSELLER MORE THAN 3 MILLION COPIES SOLD This instant classic explores how we can change our lives by changing our habits. “Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial Times A WALL STREET JOURNAL AND...

Leadership Mindset 2.0 is the seemingly counterintuitive, yet most effective approach to quickly becoming a top-tier leader. The kind of leader that is truly confident, strategically effective, and creates highly engaged, skilled, and productive teams in any organization lucky enough to have them. Better yet, this leadership “system” empowers leaders to do all of this WITHOUT unsustainable, unhealthy, or unethical bully tactics, micromanaging, or 24/7 work schedules.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

You may feel as if you don't control your emotional energy, that it's an inevitable consequence of the world around you and the forces bearing down on you. But that's not the case. To reach your full potential, you can learn to recognize and harness the energy in your brain. Leading neuropsychologist Julia DiGangi will teach you how through eight "codes." Some of the codes will surprise you. All will fortify you. You will learn why these codes work and how to apply them to your own challenges through exercises and reflections.

Thoughts and moods are chemical reactions in your brain that you might think you are powerless to control. But modern science has shown beyond doubt that changing your behaviour and thought patterns can rewire the neurological pathways of your brain to literally change how you think, feel and view yourself. In The Neuroscience of Self-Love, Alexis Fernandez-Preiksa takes the theory out of neuroscience and gives you practical tools and exercises to create a new self that is happier, more balanced and less dependent on others for validation.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time...

New York Times bestselling author and neuroscientist Daniel J. Levitin shifts his keen insights from your brain on music to your brain in a sea of details. The information age is drowning us with an unprecedented deluge of data. At the same time, we’re expected to make more—and...

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior—and how these shared identities can inspire both personal change and social movements. If you're like most people, you probably believe that your identity is...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest...

"Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn...

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

#1 NEW YORK TIMES BESTSELLER Arianna Huffington’s impassioned and compelling case for the need to redefine what it means to be successful in today’s world—now in a 10th anniversary edition featuring a new preface “A captivating look at what it takes to live a more meaningful...

From one of the world's foremost experts on the subject, a powerful argument that the greatest damage from drugs flows from their being illegal, and a hopeful reckoning with the possibility of their use as part of a responsible and happy life Dr. Carl L. Hart, Ziff Professor at Columbia...

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our...

Neural plasticity-the discovery that the brain is capable of rewiring itself-is now widely understood. But what few people have grasped yet is how quickly this is happening, how extensive brain changes can be, and how much control each of us has over the process. In Bliss Brain, famed researcher...