Neuroscience Business

Leadership Mindset 2.0 is the seemingly counterintuitive, yet most effective approach to quickly becoming a top-tier leader. The kind of leader that is truly confident, strategically effective, and creates highly engaged, skilled, and productive teams in any organization lucky enough to have them. Better yet, this leadership “system” empowers leaders to do all of this WITHOUT unsustainable, unhealthy, or unethical bully tactics, micromanaging, or 24/7 work schedules.

Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

Snipers are exceptional. The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

"How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales" While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products—it's understanding how customers truly think and make purchasing decisions. You'll Get: 50+ real case studies from Netflix, Tesla, Amazon & top brands Neuroscience-backed strategies that bypass logical resistance Cultural psychology secrets for selling globally Digital psychology rules for online/social selling Step-by-step implementation ...

You may feel as if you don't control your emotional energy, that it's an inevitable consequence of the world around you and the forces bearing down on you. But that's not the case. To reach your full potential, you can learn to recognize and harness the energy in your brain. Leading neuropsychologist Julia DiGangi will teach you how through eight "codes." Some of the codes will surprise you. All will fortify you. You will learn why these codes work and how to apply them to your own challenges through exercises and reflections.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.

Level Up will revolutionize the way you approach your life and your goals. This book from world-renowned high-performance coach and host of The Mindset Mentor podcast, Rob Dial, presents a groundbreaking roadmap to unlock your full potential and transform your life.

A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.

Your business lives and dies by your customer conversations. Shouldn’t you have those down to a science? If you’re tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can’t seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as...

Thoughts and moods are chemical reactions in your brain that you might think you are powerless to control. But modern science has shown beyond doubt that changing your behaviour and thought patterns can rewire the neurological pathways of your brain to literally change how you think, feel and view yourself. In The Neuroscience of Self-Love, Alexis Fernandez-Preiksa takes the theory out of neuroscience and gives you practical tools and exercises to create a new self that is happier, more balanced and less dependent on others for validation.

What if the signal you're dismissing is the breakthrough you need? Every leader has felt it—that subtle unease when success starts feeling hollow. When "fine" becomes the enemy of extraordinary. When momentum hides a drift toward irrelevance. Most ignore it. Smart leaders flip the TWITCH. In our age of relentless change and AI acceleration, the leaders who thrive aren't those with perfect plans—they're those who notice what others miss, question what others assume, and act while others hesitate. TWITCH isn't intuition. It's a systematic practice for detecting and responding to the ...

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

His Toughest Client... This business coach thinks he's seen it all - until his client Chris utterly self-destructs right in front of his eyes. Their confrontations make the coach question everything. Plagued by crippling failure and dizzying change in the marketplace, Chris drives his coach to the brink,, and both men are changed forever. Their story becomes the coach's greatest failure. Or could it be his greatest success? EXPERTS OF OUR POTENTIAL is the new paradigm for delivering value in business. Packed with insights into neuroscience, psychology, business, and behind-the-scenes ...

The unabridged, downloadable audiobook edition of Moonwalking with Einstein: The Art and Science of Remembering Everything, Joshua Foer's part-memoir, part-guide on mastering your memory. Read by Mike Chamberlain. On average, people squander forty days annually trying to remember things they’ve forgotten. Joshua Foer used to be one of those people. But after a year of training, he found himself in the finals of the U.S.

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior - and how these shared identities can inspire both personal change and social movements.

It's commonly believed that intellect, memory, and problem-solving are decided at birth – the brain you start with is only capable of growing to a certain degree. The truth is, your brain adapts and evolves daily as life unfolds around you and it is exposed to new experiences and stimuli. When you read a book, your brain strengthens neural connections related to analytical thinking and language. The simple act of going for a walk requires the coordination of spatial awareness and movement, along with dozens of other processes.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

With this indispensable guide, you'll cultivate a values-driven approach to building a culture of sustained authentic inclusion where everyone can thrive; learn how to improve the interview process to avoid missing game-changing talent; develop a hybrid office protocol that works for everyone and a support infrastructure that aligns with universal design principles; uncover and eliminate the destructive influence of unconscious cognitive biases; understand unique problem-solving abilities such as lateral thinking, visual-spatial thinking, multisensory thinking, and much more.

Going well beyond the recycled, superficial tactics in most leadership books, Thrive by Design introduces you to the triggers of exemplary workplace behavior at a neurological level. Tapping into these triggers leads to increased productivity, well-being, accountability, and retention. As you apply the practical approaches and tools outlined in the book, you will see less absenteeism, corrosive gossip, employee drama, accidents, and quality shortfalls.