Behavioral Neuroscience

New York Times bestseller Winner of the Los Angeles Times Book Prize One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote...

This audiobook is narrated by an AI Voice. This is an audio adaptation of the ⁠OpenStax Introduction to Behavioral Neuroscience textbook⁠. The audiobook is produced by ⁠Audileo⁠. What OpenStax says about their textbook: Introduction to Behavioral Neuroscience aligns to the topics and...

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two doctors in...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

A powerful 3-in-1 guide that helps you understand people, expose manipulation, and rewire your mind for emotional strength. Learn how to read body language, recognize dark psychological tactics, and use CBT strategies to break negative patterns and build mental resilience.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast...

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

Parenting is about to get easier--and a whole lot more effective…. In a time when so many children and young adults seem to be struggling, parents are looking for help in bringing up mentally healthy kids who are equipped to thrive. Finally, evidence-based help is now available for overwhelmed...

Decode Your Mind. Rewire Your Brain. Transform Your Life. For decades, Neuro-Linguistic Programming has been one of the most powerful frameworks for personal change—but its secrets have remained hidden behind mystery and misunderstanding. "Decoding the Mind" changes everything. Bridging the gap between the practical genius of NLP and the rigorous discoveries of modern neuroscience, this book reveals the hidden architecture of your thoughts, emotions, and behaviors. Discover: The neurological basis of every thought and feeling How language shapes and constructs your reality The twelve ...

In the vein of the international bestselling Freakonomics, award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping...

INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

New York Times-bestselling author of Endure Alex Hutchinson returns with a fresh, provocative investigation into how exploration, uncertainty, and risk shape our behavior and help us find meaning. Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to...

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...

New York Times Bestseller What are the secret signs you're not seeing that will change your life? The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

"Ayurveda and the Modern Mind" embarks on an explorative journey to bridge the gap between the millennia-old wisdom of Ayurveda and the dynamic field of contemporary neuroscience. This book delves deep into how these seemingly disparate approaches to health can inform and enhance each other, particularly in the realm of mental wellbeing. Chapter Summaries Introduction to Ayurveda This chapter outlines Ayurveda’s historical context, foundational principles, and its holistic approach to health. It highlights Ayurvedic psychology and how it integrates physical, emotional, and spiritual well-...

You have tried to reason your way out of it. You have tried to sleep it off, exercise it away, or wait it out. The heaviness returns, sometimes worse than before, and by now you have probably stopped believing the pep talks. That flat, gray, exhausted feeling is not a character flaw and not a failure of willpower. It is a specific pattern in specific brain circuits, and those circuits can change. This book is the manual that shows you how they change, what actually works, and why. Written for the reader who wants to understand the mechanism instead of being told to try harder, this is a ...