Behavioral Neuroscience

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

New York Times bestseller Winner of the Los Angeles Times Book Prize One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote...

A powerful 3-in-1 guide that helps you understand people, expose manipulation, and rewire your mind for emotional strength. Learn how to read body language, recognize dark psychological tactics, and use CBT strategies to break negative patterns and build mental resilience.

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

"Ayurveda and the Modern Mind" embarks on an explorative journey to bridge the gap between the millennia-old wisdom of Ayurveda and the dynamic field of contemporary neuroscience. This book delves deep into how these seemingly disparate approaches to health can inform and enhance each other, particularly in the realm of mental wellbeing. Chapter Summaries Introduction to Ayurveda This chapter outlines Ayurveda’s historical context, foundational principles, and its holistic approach to health. It highlights Ayurvedic psychology and how it integrates physical, emotional, and spiritual well-...

INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance...

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

Personal Transformation Based on Mindfulness and Self-Compassion What's your most important goal? Why does it matter so deeply? How will you overcome the obstacles? Answer these questions with sincerity, proceed with mindfulness and compassion, and you have just set in motion a revolutionary...

Investigating how your senses work, how you move, and how you think and feel, Neuroscience for Dummies, 2nd Edition is your straightforward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function.

New York Times-bestselling author of Endure Alex Hutchinson returns with a fresh, provocative investigation into how exploration, uncertainty, and risk shape our behavior and help us find meaning. Off the beaten path, following unmarked trails, we are wired to explore. More than just a need to...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

The human brain is not as it seems. The systems that it relies for everyday tasks—such as sensory processing and the maintenance of consciousness—have “failure modes” that mislead us about the nature of our mind and the world around us. In the face of a climate crisis, these failure modes have inhibited us from acting with the resolve this moment calls for. Drawing on cutting-edge research, Our Shared Illusions: What Neuroscience Reveals About Our Minds, Our Planet, and Our Future uses this new science of the brain to understand these failure modes, and chart a way forward. Our ...

New York Times Bestseller The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of your dreams. "This is more than a book, it’s a healing experience."...

This book bundle, “Cognitive Behavioral Therapy: Practical Tips on How to Conquer Psychological Disorders and Take Back Control of Your Life”, is a self-help guide, intended for individuals who want to have their life back despite their psychological disorders. If you’re haunted by fear and anxiety, or feel depressed and hopeless, this book will provide you guidelines in taking hold of the steering wheel of your life. CBT is so broad, encompassing other vital disciplines, so the chapters focus more on the topics that would change your way of thinking to a more positive one. There are ...

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

¿Alguna vez has sentido que la vida parece deleitarse en extremo al tratarte brutalmente dándote resultados injustos? ¿Luchas por mantener algún tipo de relación en tu vida? ¿Has experimentado recientemente un vergonzoso arrebato emocional que aparentemente ocurrió sin ninguna razón en particular? Si puedes relacionarte con estos escenarios, entonces no estás solo.

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time...

How does deliberately increasing the amount of pain a patient feels in a colonoscopy lead to more effective sales to prospective clients? The best salespeople ask questions. When I ask why, they respond with three primary reasons: • To qualify the prospect • To find the prospect’s pain • To get to know the prospect When I ask for examples, all their questions share a common objective. They’re information-gathering questions. Information gathering is important in a sales call. However, questions can serve dual-purposes. Recent science tells us that they can be powerful tools of ...

ADHD diagnoses are exploding Do you know why? Worldwide, the disorder affects roughly 5-7% of kids under the age of 18. In the United States, that number is north of 11%. As the disorder continues to plague children at every level, the questions grow louder. What is causing this? Are the diagnoses too prevalent? Is there a significant upswing in misdiagnoses and dual diagnoses? Are modern societies over-medicating learning disabilities? And most importantly, with our incredible advances in neuropsychology and naturopathy, what are we going to do about it? Natural Treatment. Effective ...