Impact Marketing

The Impact of Globalization on Fashion: Trends, Markets, and Cultural Exchange investigates how the fashion business has grown into a truly global stage where innovation, commerce, and culture coexist. This fascinating look at how globalization has altered the way we design, manufacture, and consume clothing, affecting both the luxury and fast-fashion industries. Fashion is no longer limited to a particular place or culture but rather to a shared lexicon of identification and creativity that includes Paris, Tokyo, Milan, and Mumbai.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

The Black Swan is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, Antifragile...

In today's fast-paced world where success stories are often attributed to luck or serendipity, Dennis J. Henson's "Real IMPACT" emerges as a refreshing narrative that rekindles hope in the power of dedication, continuous improvement, and understanding nature's subtle laws governing our achievements.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Your book was written to change lives, not to collect dust. If you are a nonfiction author, memoirist, or thought leader, you did not write your book just to lose visibility in Amazon’s search results shortly after launch. You wrote it because you have a mission. But for many authors, the "post-launch slump" is real. The initial excitement fades, sales plateau, and you’re left feeling like you have to choose between becoming a high-pressure salesperson or letting your message disappear. There is a third way. In Promote Your Purpose, award-winning author and publishing strategist Jenn T....

Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know...

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Welcome to a transformative journey through the dynamic and challenging world of angel investing. This book is your guide to shaping industries and influencing innovations by injecting capital, guidance, and vision into early-stage startups. Here, we delve deep into the principles, strategies, and experiences that define successful angel investing, offering you the opportunity to not just invest, but to grow personally and make a significant impact. Angel investors play a crucial role in the startup ecosystem. Unlike institutional investors, angel investors not only provide financial ...

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

Unlock the secrets to mastering influencer marketing with "Influencer Marketing Beyond the Hype," the ultimate guide for brands, marketers, and entrepreneurs looking to create authentic, impactful campaigns that drive results. Packed with actionable strategies, this book is designed to help you build lasting partnerships with influencers, connect with target audiences, and achieve measurable success in the competitive world of social media marketing. Why This Book? In today’s digital age, influencer marketing has become one of the most powerful tools for building brand trust, increasing ...

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Are you a consultant, coach, or industry expert looking to amplify your voice and solidify your position as a thought leader? Beyond mere traffic generation, your email newsletter is your most powerful tool for cultivating a loyal following and demonstrating unparalleled expertise. This isn't about sales funnels; it's about building an engaged community. 'The Authority Newsletter Blueprint' provides a strategic roadmap for crafting content-rich emails that resonate deeply with your audience. Discover how to move beyond basic email tactics to curate compelling narratives, share profound ...

Discover how to navigate the evolving world of oil investing with this comprehensive guide. Learn about emerging technologies, the transition to renewable energy, and how geopolitical factors impact oil prices. This ebook is designed to help both new and experienced investors identify profitable opportunities in the oil market while adapting to the future of energy. From the fundamentals of oil investing to advanced strategies for leveraging global trends, this guide will empower you to make informed decisions and maximize returns.

There are people searching for the perspective only you can offer. There are listeners waiting for the voice you already have. And your podcast can become the conversation that leads them forward. Your Message Is the Business is a practical and heartfelt guide for podcasters, coaches, creators, and thought leaders who want to build a business rooted in clarity, connection, and purpose. Podcast Profit Strategist Donna Kunde and contributing authors share the system that has helped thousands of hosts turn their message into meaningful work that serves both the listener and the creator. ...

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.