Impact Marketing

In today’s digital landscape, video is the ultimate marketing tool—captivating audiences, boosting engagement, and driving sales like never before. The Power of Video Marketing is your step-by-step guide to creating compelling video content that connects with viewers and converts them into loyal customers. This book covers everything you need to know, from crafting persuasive storytelling and optimizing for social media to mastering video SEO and measuring ROI.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them.

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

In today's fast-paced world where success stories are often attributed to luck or serendipity, Dennis J. Henson's "Real IMPACT" emerges as a refreshing narrative that rekindles hope in the power of dedication, continuous improvement, and understanding nature's subtle laws governing our achievements.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.

Visual Impact is the ultimate crash course for marketers, small business owners, and content creators who want to create high-performing visuals—without being a designer. Forget complex design theory or expensive tools. This practical, beginner-friendly guide walks you through everything you need to know to craft attention-grabbing, scroll-stopping, and conversion-driving visuals for social media, ads, websites, and beyond.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Unlock the secrets to mastering influencer marketing with "Influencer Marketing Beyond the Hype," the ultimate guide for brands, marketers, and entrepreneurs looking to create authentic, impactful campaigns that drive results. Packed with actionable strategies, this book is designed to help you build lasting partnerships with influencers, connect with target audiences, and achieve measurable success in the competitive world of social media marketing.Why This Book? In today’s digital age, influencer marketing has become one of the most powerful tools for building brand trust, increasing ...

What if your book could make you a millionaire—even if you never sold 100 copies? In this bold and eye-opening guide, Jamaican authorpreneur C. Ruth Taylor unveils three Million-Dollar Book Secrets—a revolutionary approach to making a million dollars with your book without relying on mass book sales. If you’re a Caribbean author or creative in a developing country, this book will help you shift from simply writing books to building purposeful, profitable platforms. Inside, you’ll discover: How to develop a Million-Dollar Money Mindset Ruth’s winning 90-Day Authorpreneur Blueprint ...

“There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This mindfeed ebook will introduce you to a few steps about the type of impact you want to have in life and work. You will be introduced a few pointers about the skills for success and how to create those circumstances. This is a very quick read and can be done over breakfast, lunch or a coffee break. So enjoy feeding your mind….

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

This book is a tribute to Philip Kotler on his 90th birthday on May 27, 2021. This inaugural edition carries the annotations of more than 150 global leaders from corporate and academia on how Philip Kotler's knowledge has benefitted them in their professional lives.

Does the thought of running paid ads feel like throwing money into a black hole? You know that paid advertising is the fastest way to grow your business, but the fear of complex dashboards and wasting your budget on ads that don't work is holding you back. So you stick to slow, organic growth, leaving thousands of potential customers on the table. What if you could safely and confidently launch your first ad campaign with a budget of just $5 a day? Your First AI-Powered Ad is Day 17 of your 30-day challenge, and it's designed to demystify paid advertising. This book gives you a safe, simple...

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

Prepare to have your perspective on economics forever altered. "AGI and the Future of Economics: A Critical Examination" is not just another book about artificial intelligence—it's a revolutionary exploration of how Artificial General Intelligence will reshape the very foundations of our global economy. From the automation of labor markets to the redefinition of value creation, this groundbreaking work dives deep into the socioeconomic upheavals that AGI promises to bring. With meticulous research and thought-provoking analysis, the book challenges long-held economic theories and offers ...