Impact Marketing

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

In today’s digital landscape, video is the ultimate marketing tool—captivating audiences, boosting engagement, and driving sales like never before. The Power of Video Marketing is your step-by-step guide to creating compelling video content that connects with viewers and converts them into loyal customers. This book covers everything you need to know, from crafting persuasive storytelling and optimizing for social media to mastering video SEO and measuring ROI.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

This book is a tribute to Philip Kotler on his 90th birthday on May 27, 2021. This inaugural edition carries the annotations of more than 150 global leaders from corporate and academia on how Philip Kotler's knowledge has benefitted them in their professional lives.

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them.

In today's fast-paced world where success stories are often attributed to luck or serendipity, Dennis J. Henson's "Real IMPACT" emerges as a refreshing narrative that rekindles hope in the power of dedication, continuous improvement, and understanding nature's subtle laws governing our achievements.

In business, it’s all about making a positive impact every day. Be inspired by Dan Albaum's more than three decades of business leadership experience plus the voices of more than 75 leaders from around the world sharing key learnings from their journey to exceptional leadership.

Unlock the covert world of high-impact, low-cost marketing with "Stealth Success," the groundbreaking eBook that is set to redefine the way you approach your marketing strategy. Within these digital pages lies a treasure trove of innovative ideas and tactics that promise to infuse your campaigns with that elusive 'wow' factor, without breaking the bank. Are you ready to learn the secret language of Guerrilla Marketing? Step inside a realm where the essence of surprise provides a backbone to campaigns that resonate deeply and persist in the minds of your audience. Imagine, strategies that ...

Explore the untapped potential of the world's most intriguing elements in "Earth's Elements of Power." This compelling eBook delves into the critical role rare earth minerals play in our modern society and their significant impact on global politics and technology. From the smartphones in our hands to the electric vehicles on our roads, rare earth elements are the unsung heroes driving technological advancement and economic power. Journey through the history and science of these vital resources, uncovering their geological roots and marveling at the complex extraction and processing ...

Prepare to have your perspective on economics forever altered. "AGI and the Future of Economics: A Critical Examination" is not just another book about artificial intelligence—it's a revolutionary exploration of how Artificial General Intelligence will reshape the very foundations of our global economy. From the automation of labor markets to the redefinition of value creation, this groundbreaking work dives deep into the socioeconomic upheavals that AGI promises to bring. With meticulous research and thought-provoking analysis, the book challenges long-held economic theories and offers ...

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

What if you could turn your email list into a goldmine-one that generates sales on autopilot, builds unshakable customer loyalty, and keeps your audience eagerly awaiting your next message? Email marketing isn't dead-it's more powerful than ever. But most businesses are doing it all wrong. Sending bland, forgettable emails. Ignoring the psychology behind why people open, read, and click. Missing out on automation that could be driving sales 24/7.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Unlock the secrets to mastering influencer marketing with "Influencer Marketing Beyond the Hype," the ultimate guide for brands, marketers, and entrepreneurs looking to create authentic, impactful campaigns that drive results. Packed with actionable strategies, this book is designed to help you build lasting partnerships with influencers, connect with target audiences, and achieve measurable success in the competitive world of social media marketing.Why This Book? In today’s digital age, influencer marketing has become one of the most powerful tools for building brand trust, increasing ...

Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

What if your next hater is your greatest asset? Flame to Fuel is a manifesto for creators, leaders, and truth-tellers who are tired of holding back. In this bold, funny, and deeply grounded collection of essays, Michael Whitehouse shows you how to transform criticism into clarity, internet comments into connection, and every snarky reply into rocket fuel for your message. This isn’t a book about fighting back harder. It’s about responding with purpose. It’s about growing a voice that doesn’t just speak — it lands. Whether you’ve been hesitant to post your truth or burned out by ...