Impact Marketing

In today's fast-paced world where success stories are often attributed to luck or serendipity, Dennis J. Henson's "Real IMPACT" emerges as a refreshing narrative that rekindles hope in the power of dedication, continuous improvement, and understanding nature's subtle laws governing our achievements.

The Impact of Globalization on Fashion: Trends, Markets, and Cultural Exchange investigates how the fashion business has grown into a truly global stage where innovation, commerce, and culture coexist. This fascinating look at how globalization has altered the way we design, manufacture, and consume clothing, affecting both the luxury and fast-fashion industries. Fashion is no longer limited to a particular place or culture but rather to a shared lexicon of identification and creativity that includes Paris, Tokyo, Milan, and Mumbai.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

The Black Swan is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, Antifragile...

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know...

Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind -- the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them.

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

There are people searching for the perspective only you can offer. There are listeners waiting for the voice you already have. And your podcast can become the conversation that leads them forward. Your Message Is the Business is a practical and heartfelt guide for podcasters, coaches, creators, and thought leaders who want to build a business rooted in clarity, connection, and purpose. Podcast Profit Strategist Donna Kunde and contributing authors share the system that has helped thousands of hosts turn their message into meaningful work that serves both the listener and the creator. ...

Welcome to a transformative journey through the dynamic and challenging world of angel investing. This book is your guide to shaping industries and influencing innovations by injecting capital, guidance, and vision into early-stage startups. Here, we delve deep into the principles, strategies, and experiences that define successful angel investing, offering you the opportunity to not just invest, but to grow personally and make a significant impact. Angel investors play a crucial role in the startup ecosystem. Unlike institutional investors, angel investors not only provide financial ...

Unlock the secrets to mastering influencer marketing with "Influencer Marketing Beyond the Hype," the ultimate guide for brands, marketers, and entrepreneurs looking to create authentic, impactful campaigns that drive results. Packed with actionable strategies, this book is designed to help you build lasting partnerships with influencers, connect with target audiences, and achieve measurable success in the competitive world of social media marketing.Why This Book? In today’s digital age, influencer marketing has become one of the most powerful tools for building brand trust, increasing ...

Unleash the full potential of your dirt track dreams with The Dirt Track Blueprint, a comprehensive guide to transforming your vision into reality. Whether you're a seasoned racing enthusiast or a budding entrepreneur, this eBook offers the insights and tools needed to navigate the thrilling world of dirt track racing. Begin with a deep dive into the dirt track market, exploring key trends, understanding your audience, and surveying the competitive landscape. Discover how to choose the perfect location, balancing geographic considerations with accessibility and cultural receptivity. ...

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

Unlock the key to thriving in the bustling world of seasonal promotions with Seasonal Success, your essential guide to mastering niche marketing and crafting unforgettable holiday-themed events. This eBook delivers a comprehensive blueprint for small retailers aiming to engage local communities, create compelling market strategies, and maximize profits all year round. Dive into Chapter 1 to explore the importance of niche marketing and learn how identifying your unique seasonal segments can set your business apart. Delve into Chapter 2 as you discover how to craft the perfect holiday-themed...

Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.

Explore the untapped potential of the world's most intriguing elements in "Earth's Elements of Power." This compelling eBook delves into the critical role rare earth minerals play in our modern society and their significant impact on global politics and technology. From the smartphones in our hands to the electric vehicles on our roads, rare earth elements are the unsung heroes driving technological advancement and economic power. Journey through the history and science of these vital resources, uncovering their geological roots and marveling at the complex extraction and processing ...

Does the thought of running paid ads feel like throwing money into a black hole? You know that paid advertising is the fastest way to grow your business, but the fear of complex dashboards and wasting your budget on ads that don't work is holding you back. So you stick to slow, organic growth, leaving thousands of potential customers on the table. What if you could safely and confidently launch your first ad campaign with a budget of just $5 a day? Your First AI-Powered Ad is Day 17 of your 30-day challenge, and it's designed to demystify paid advertising. This book gives you a safe, simple...