Impact Marketing

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

In today's fast-paced world where success stories are often attributed to luck or serendipity, Dennis J. Henson's "Real IMPACT" emerges as a refreshing narrative that rekindles hope in the power of dedication, continuous improvement, and understanding nature's subtle laws governing our achievements.

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them.

Unlock the secret to creating unforgettable learning experiences with Venue Selection and Course Design for Maximum Impact. This comprehensive guide transforms conventional learning spaces into vibrant environments that captivate and engage. Delve into the intricate dynamics of venue selection and course design to elevate your educational events to unparalleled heights. Step into the world of experiential learning with a robust introduction to environments that cater to diverse group needs. Understand your audience better by identifying key learner demographics and customizing experiences ...

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

The competition is fierce in the nonprofit world, even when competing in different spaces. This book will explore the signature ways nonprofits reinforce their purpose and stand out in a crowded marketplace, whether it is an extra level of recognition for key donors, a special incentive designed to keep their best employees, or something simple like a luncheon to recognize volunteers or highest fundraisers. If you work at a nonprofit, we hope this book will help you deliver “a little extra” to your stakeholders.

Explore the untapped potential of the world's most intriguing elements in "Earth's Elements of Power." This compelling eBook delves into the critical role rare earth minerals play in our modern society and their significant impact on global politics and technology. From the smartphones in our hands to the electric vehicles on our roads, rare earth elements are the unsung heroes driving technological advancement and economic power. Journey through the history and science of these vital resources, uncovering their geological roots and marveling at the complex extraction and processing ...

Introduction What is Emotional Intelligence (EI)? Emotional Intelligence (EI) is the ability to recognize, understand, and manage our own emotions while also recognizing, understanding, and influencing the emotions of others. The concept, popularized by Daniel Goleman in the 1990s, encompasses skills that are critical for effective communication, relationship-building, and personal well-being. What is Learning? Learning is the process of acquiring knowledge, skills, attitudes, or values through study, experience, or teaching. It is a lifelong process that is essential for personal and ...

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

An essential guide to digital marketing for any social enterprise, business trying to do good, or non-profit. Discover how to use digital marketing to get a better return on your marketing dollar, increase your profits, and improve your business's positive impact. If you are not sure if your website is good enough, have an expert tell you that every business needs to be on social media, or have run online advertising and are unsure if it worked - this book is for you. If you want to reach more people and get better results without spending a fortune - this book is for you. If you are unsure...

Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.

Unleash the full potential of your dirt track dreams with The Dirt Track Blueprint, a comprehensive guide to transforming your vision into reality. Whether you're a seasoned racing enthusiast or a budding entrepreneur, this eBook offers the insights and tools needed to navigate the thrilling world of dirt track racing. Begin with a deep dive into the dirt track market, exploring key trends, understanding your audience, and surveying the competitive landscape. Discover how to choose the perfect location, balancing geographic considerations with accessibility and cultural receptivity. ...

Prepare to unlock your full career potential with "Job Search Success," a revolutionary eBook designed to be your comprehensive guide to conquering the modern job market. Transform your career trajectory by gaining a deep understanding of job market dynamics, perfectly identifying your ideal role, and customizing your career search to match your unique skills and aspirations. Do not miss out on the carefully curated strategies to help you tap into the power of LinkedIn and other niche job boards, and reveal the art and science of effective networking. The book equips you with the know-how ...

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.