Global Business

An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There) When it comes to...

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

In an eminently clear-sighted reckoning, The Fractured Age lays out the threats and opportunities confronting the world economy over the next decade and maps the uneven blocs that are set to emerge from a world in flux. The geopolitical tectonic plates of the planet have shifted back into action and the increased pressures their movements are bringing to bear will stress all our existing financial and commercial structures, habits and orthodoxies.

There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance - and providing a clear-eyed look at how it works in real-life scenarios - is why Riding the Waves of Culture became essential learning when it was first published in 1997.

*** WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR 'BUSINESS - TRAVEL AND HOSPITALITY' *** INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURES There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or...

With so much hype and information out there, it’s easy to feel overwhelmed. You might be wondering where to even begin—or if it’s too technical to fit into your life. The truth is, ChatGPT doesn’t have to be complicated. With the right approach, it becomes an effortless part of your daily routine. This audiobook cuts through the jargon and gets straight to what matters: practical, real-world strategies for using ChatGPT to make life easier, not harder. You’ll learn how to automate repetitive tasks, streamline your workflow, and even build an AI-powered business without burning out.

From New York Times bestselling author and former U.S. secretary of state Condoleezza Rice and Stanford University professor Amy B. Zegart comes an examination of the rapidly evolving state of political risk, and how to navigate it. The world is changing fast. Political risk-the probability that...

#1 New York Times Bestseller A NEW YORK TIMES NOTABLE BOOK. NAMED A BEST BOOK OF THE YEAR BY TIME, THE NEW YORKER, NPR, AP, THE ECONOMIST, SLATE, THE GLOBE AND MAIL, SCIENTIFIC AMERICAN, AND MORE! “Careless People is darkly funny and genuinely shocking...Not only does [Sarah Wynn-Williams]...

NEW YORK TIMES BESTSELLER * MORE THAN ONE MILLION COPIES SOLD “A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to...

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

A New York Times Notable Book A Financial Times Best Book of the Year "A learned, formidable and vivid story… Readers around the world will study and ponder this monumental work of history, agreeing and arguing with it, all the while affirming its generational importance, for decades to...

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

#1 NEW YORK TIMES BESTSELLER “Advance copies of Ray Dalio’s new book about how countries go broke have become a hot read in Washington.” —The New York Times “This book is a gift to humanity….Ray provides a solution to what is the biggest and most certain threat to our prosperity.”...

From the best-selling author of Why We Get Fat, a groundbreaking, eye-opening exposé that makes the convincing case that sugar is the tobacco of the new millennium: backed by powerful lobbies, entrenched in our lives, and making us very sick. Among Americans, diabetes is more prevalent today...

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

Why Do 85% of AI Initiatives Fail Despite Brilliant Teams and Unlimited Budgets? Most business books give you frameworks to memorize. This one gives you a front-row seat to watch systematic execution in action, following Sarah Chen through every decision as she turns a fictional manufacturing company from $650,000 in AI chaos to $1.2 million in proven results. What You'll Discover Through One Complete, Story-Driven Case Study: How to define success metrics that survive executive scrutiny Why users resist new solutions (and how to build what they actually want) The systematic approach that ...

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

INSTANT #1 NEW YORK TIMES BESTSELLER AN NPR BEST BOOK OF THE YEAR “A cri de coeur that takes aim at the tech industry for abandoning its history of helping America and its allies.”—The Wall Street Journal From the Palantir co-founder, one of Time’s 100 Most Influential People of...