Game Marketing

A Step-by-Step Master Class in Indie Game Development, from the Creator of the Emmy® Winning Neverwinter Nights™ Honors for Don Daglow's From Dream to Delivery books: Winner, 2019 Independent Press Book Awards Winner, Kirkus Top 100 Indie Books of 2019 Finalist, 2020 Top Shelf Book Awards Finalist, Foreword INDIES Book of the Year Awards Finalist, National Indie Excellence Awards Finalist, Next Generation Indie Book Awards Finalist, Book Excellence Awards "Don Daglow has survived 40+ years creating games and always retained his positive attitude. Learn from the master." – Jeff Braun, ...

What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves - intelligence and rationality versus emotion and irrationality - be wildly off the mark? Simply put: yes. With these words, Denise Shull introduces her radical - and supremely rational - approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first - and last - word when it comes to our perceptions and judgments.

From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world. How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners...

#1 NEW YORK TIMES BESTSELLER A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet, one of the foremost thinkers of our...

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

In Winning the Staffing Sales Game, staffing sales expert Tom Erb explains why selling has become increasingly difficult—and what you can do about it. Drawing on decades of experience in the staffing industry, Tom reveals the common mistakes that most staffing sales reps are making today. More importantly, he introduces a systematic, proven sales process designed specifically for the modern staffing environment.

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.

Stuck in a "win-win versus win-lose" mind-set, most negotiators focus on the face-to-face process at the table. David Lax and James Sebenius urge bargainers to look beyond tactics at the table. Persuasive tactics are only the "first dimension" of the authors' path-breaking approach, developed from their decades of doing deals and analyzing great dealmakers.

Unlock the Hidden Key to Trading Success: Your Mindset In the fast-paced world of trading, success isn’t just about market strategies or mastering technical analysis—it’s about mastering yourself. In "The Trader’s Mindset: 21 Rules to Master Your Psychology and Win in the Trading Game", seasoned traders Apurva Parikh and Ravi Bhatt share their hard-earned wisdom from decades of navigating the highs and lows of the markets. Have you ever made emotional trades driven by fear, greed, or impatience? You’re not alone. Most traders struggle not because they lack knowledge, but because ...

The Book That Made Las Vegas Change the Rules Over 1,000,000 Copies in Print Edward O. Thorp is the father of card counting, and in this classic guide he shares the revolutionary point system that has been successfully used by professional and amateur card players for generations. This book...

Anne de Bourgh is dead, and Lady Catherine devises her most audacious scheme yet. Welcome to the Summer Selection—a glittering, ruthless competition where eight eligible women battle for the ultimate prize: Fitzwilliam Darcy and his magnificent estate. Through sunlit archery tournaments, heart-stopping carriage races, and champagne-soaked garden parties, only one woman will emerge victorious. Elizabeth Bennet wants absolutely nothing to do with it. Relegated to scorekeeper rather than contestant, Elizabeth watches her sisters, her friends, and two noblewomen navigate the treacherous ...

Confessions of a Small-Cap Market Maker pulls back the curtain on the hidden mechanics of small-cap trading and exposes the secrets Wall Street insiders don’t want you to know. In this eye-opening, no-holds-barred guide, Max Koren reveals how market makers manipulate order flow, exploit liquidity, and create traps that catch unsuspecting retail traders every single day. If you’ve ever felt confused, frustrated, or powerless watching small-cap stocks swing violently with no apparent reason, this book will change the way you see the market forever. Inside, you’ll learn how to read the ...

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

One of today's leading experts in real estate investing, James Nelson reveals his game-changing approach for making real estate a key part of your investment strategy. The Insider's Edge to Real Estate Investing describes how to identify and purchase properties that align with your goals and experience in the market. Far more than a fix-and-flip guide, however, it then walks you through the process of building a team and creating an expanding portfolio that increases in value and generates ongoing returns.

This book teaches you how to think about financial markets from the perspective of the best traders and hedge funds in the world. It tells you how to play the game with a whole new set of market rules. Things are never as they appear to be in this bloodsport; you must be able to adapt to new information quickly and create the box to think outside of in this wholly corrupt chessboard built upon greed. The consequences for failure are quite severe, but the rewards for the true survivors in this money game of life and death are off the charts.

Without the right mindset recruiting, duplicating and rank advancing in network marketing seem daunting. We all have fears in life. We all have massive fears in network marketing. This book is based on a study from hundreds of network marketer's who gave the biggest fears that hold them back.

Since 1998, Lenny Gray—author of Door-to-Door Millionaire and MORE Door-to-Door Millionaire—has sold millions in the pest control industry using the exact techniques shared in this ultimate guide. In this all-in-one edition, you’ll get Lenny’s complete Sales Flow process, revealing exactly what to say and do from the moment a prospect opens the door to walking away with a signed service agreement.

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

If you flick through the pages of typical sales books and sales training materials, you will find a constant flow of sales messages like, "focus on closing the sale", "overcome objections", and "chase the sale". Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. Stop selling, start creating trust.