Customer Mind

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker...

Do potential customers reach your website, landing page, or app but fail to take action? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? Does your ecommerce site have too many abandoned shopping carts? If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™. Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. ...

The Final Volume of a Definitive Trilogy on Artificial Intelligence Artificial intelligence has moved beyond experimentation and adoption. The next challenge is scale, governance, and human alignment. In The Human–AI Frontier, author Marc Stanford delivers the capstone volume of a critically acclaimed trilogy, exploring how generative AI and agentic systems reshape organizations, and how they reshape us. This 2-in-1 authoritative volume brings together: Building a Business Empire by Utilizing Generative AI: a strategic guide to scaling AI-driven organizations Bridging Minds: an ...

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

In The Human Principle: Service, Connection, and Success in Business, you will discover how to build a successful business by focusing on what truly matters—people. In a world often consumed by transactions and numbers, this book brings the focus back to the core of business: genuine human relationships. You will explore three key principles: a respectful and principled attitude, a service-first mindset, and the art of forming real connections.

The on-demand digital economy and the higher-than-high standard set by companies like Amazon have created a new kind of consumer—a NOW Customer. They are always on (and always online) and expect rapid resolutions and engaged interactions from their brands at all times and across every touchpoint.

Unlock the power of the digital world with "Monetize Your Mind," an innovative masterclass in transforming your ideas into a flourishing online business. If you've ever dreamed of creating and selling digital Notion templates but didn't know where to start, this is the ultimate guide you need. Dive into the cutting-edge "Notion Ecosystem," where you'll discover how tailored templates can revolutionize productivity. Identify your unique niche and learn how to position your skills in the booming digital marketplace. Whether you're an aspiring Notion expert or a seasoned digital entrepreneur, ...

Imagine walking into any room and instantly picking up on the true feelings, intentions, and motivations of the people around you. If you’ve ever struggled to read social cues, decode mixed messages, or sense when someone’s being dishonest, you're not alone. But what if you could understand people deeply, connect effortlessly, and navigate any situation with clarity and confidence? This audiobook is your practical, step-by-step guide to mastering the hidden language of human behavior—so you can stop second-guessing and start reading people like a book.

Want more customers? Read this book! goes through reasons of why persons buy from successful businesses and how you can put your business in that stratosphere. DF Studios and Mikkell Khan bring to light changes that any business can make today to get them a constant supply of eager, higher paying and returning customers.

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término "Customer Experience". Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el "lunes", cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

Ben Meredith, the Director of Customer Service and Support for several software brands, unveils how technical support can transcend from a mere cost center to a pivotal asset for your company.

拥有好口才是每个销售员都梦寐以求的，这同样也是成为优秀销售员所必备的前提条件。在竞争激烈的现今社会中，良好的销售口才，是销售工作成功的关键因素……擁有好口才是每個銷售員都夢寐以求​​的，這同樣也是成為優秀銷售員所必備的前提條件。在競爭激烈的現今社會中，良好的銷售口才，是銷售工作成功的關鍵因素……

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Gain the tools you need to provide excellent customer service. You will find within easy-to-understand and simple-to-apply techniques for improving your customer's experience.

*What if a time-tested secret formula followed by business giants was available for you to take your company to exceptional heights? One that makes a few companies achieve outstanding results for centuries despite all obstacles of pandemics & world wars. * What if you could create a legendary brand like Apple or Nike? And be recognised the world over and create a legacy? * Do you constantly feel you are capable of multiple times more but are unable to figure out how? * Wouldn’t it be amazing if you could unlock the secret code to re-program your subconscious mind, the prime driver of our ...