Business Anthropology

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

An incisive, groundbreaking book that examines how a biological concept of race is a myth that promotes inequality in a supposedly "post-racial" era. Though the Human Genome Project proved that human beings are not naturally divided by race, the emerging fields of personalized medicine, reproductive technologies, genetic genealogy, and DNA databanks are attempting to resuscitate race as a biological category written in our genes.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

With insight and compassion, Pamela Stone shows convincingly that, far from representing a return to tradition, the decision of some women to relinquish high-powered careers is a reluctant and conflict-ridden response to the growing mismatch between privatized families and time-demanding jobs.

Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?

Webメディア「note」でPV25万超の“未来予測"に大幅加筆で緊急出版!
私たちの仕事はどう変わる? アフターコロナを生き抜く地図!

Every get the feeling that your company culture is completely insane? That your organisation is inherently dysfunctional and seems to emphasize pointless drama over getting work done? The good news is that you’re right: Your company’s culture is screwed up. The bad news is that most everyone else’s company culture is throwing sparks too. Culture is the product of the people that you work with, and people are...really quite interesting, given all the ways that well-meaning people can screw things up.