Mostrando resultados por narrador "Paul J. Zak" en Todas las categorías

Human beings can be so compassionate - and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain. The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology.

Is morality universal? Why are men less faithful than women? Why do some businesses succeed while others collapse? If we have a natural impulse to empathise and care for each other, why are there psychopaths? Neuroscientist and economist Paul Zak has spent 10 years researching to answer these questions and discovering the chemical driver of our behaviour. His research has led him from a "vampire" wedding in Devon to the jungle of Papua New Guinea and from the US military to a Buddhist monastery.