Mostrando resultados por autor "Kirk Williams" en Todas las categorías

In this revised and expanded version of Kirk William's popular PPC book, Ponderings of a PPC Professional, Kirk brings nearly 70% new content to paper to help digital marketers think more deeply about Google Ads than ever before. As with his first edition, Kirk focuses this book on asking questions about the philosophy that undergirds Pay-Per-Click (PPC) marketing in Google Ads and Microsoft Ads, while leaving many questions to be answered by the reader. If you are looking for a tactical book about Google Ads that will be outdated next year due to changing Google policies and best practices...

If you are getting exhausted by the endless emphasis on revenue or employee growth as the assumed primary goal of every agency owner, then this book is for you. It is a clarion call for agency owners to stop chasing unicorn-like growth, and instead focus on serving their clients, employees, friends, family, neighbors, and thus make an indelible imprint on the world.

En esta nueva edición revisada y ampliada del popular libro de PPC de Kirk Williams, Reflexiones de un Profesional de PPC, encontrarás un 70% de contenido extra que ayudará a los profesionales del marketing digital a profundizar en Google Ads como nunca antes. Al igual que en su primera edición, Kirk enfoca este libro en plantear algunas preguntas sobre la filosofía que sustenta el marketing de pago por clic (PPC) tanto en Google Ads como en Microsoft Ads, dejando que muchas de esas interrogantes sean respondidas por ti mismo. Si lo que estás buscando es un manual táctico sobre ...

In the crowded field of leadership literature, "Pulling the String: Unraveling Bad Leadership" emerges as a pioneering exploration into the dark underbelly of leadership. Where most works celebrate the qualities of successful leadership, this insightful book takes a bold dive into the realm of ineffective, unethical, and destructive leadership, addressing a crucial gap in our understanding of leadership dynamics.

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the...