Mostrando resultados por autor "Guillermo Dufranc" en Todas las categorías

*FIXED Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products. *Some readers have experienced troubles with the visualization of the book on Kindle. This updated version is

Are you ready to be part of the greatest industrial transformation of our era? The Greendustrial Revolution is a call to action, inviting us to redefine how we use, design, consume, and revalue the planet’s resources. This book invites you to be a protagonist in that change, blending sustainability strategies with a practical and realistic vision for the future. You’ll explore how circular economy, eco-design, efficient resource management —and even artificial intelligence— show us that every decision matters. Learn how to implement changes that benefit the environment and ...

I want to share with you what I would have liked to be told when I started wondering about the environmental issues related to packaging. The problem goes far beyond packaging materials or recycling. It is a process of cultural change that we urgently need. What you will find in this book are imperfect examples, real cases that show you that packaging is the good guy, and the villains are ourselves if we don't change. You will question everything you see and not blindly believe in any stamp with little green leaves that looks like "eco". When you finish this book, you will know how to do ...