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This book is not about the newest tricks or the latest trends. Instead, it revisits the early practices and ideas that made Instagram grow in its beginning, bringing back what users and creators once relied on. If you’re looking for the next update or cutting-edge hacks, this book is not for you. But if you want to rediscover the timeless foundations that still apply today, then you’ve found the right guide.

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

The #1 New York Times and global bestseller from Walter Isaacson—the acclaimed author of Steve Jobs, Einstein: His Life and World, Benjamin Franklin, and Leonardo da Vinci—is the astonishingly intimate story of the most fascinating, controversial innovator of modern times. For two years...

New York Times bestselling author Simon Winchester returns with a thought-provoking history of the wind, written in his edifying and entertaining style. What is going on with our atmosphere? The headlines are filled with news of devastating hurricanes, murderous tornadoes, and cataclysmic fires...

Time and predictability allows for some of the most extraordinary breakthrough inventions to be taken for granted in our modern life. Through eloquent and artfully illustrated verse Lande Jewels rediscovers the key paradigms and theories that shaped the science we know today. From heliocentrism to quantum mechanics and from MRI to Michael Faraday's electric motor, the history is told a poem at a time.

The story of humanity is the story of textiles - as old as civilization itself. Since the first thread was spun, the need for textiles has driven technology, business, politics, and culture. In The Fabric of Civilization, Virginia Postrel synthesizes groundbreaking research from archaeology, economics, and science to reveal a surprising history. From Minoans exporting wool colored with precious purple dye to Egypt, to Romans arrayed in costly Chinese silk, the cloth trade paved the crossroads of the ancient world.

Winner of the 2024 National Book Critics Circle Award in Nonfiction Winner of the 2024 Kirkus Nonfiction Prize Shortlisted for the 2025 Andrew Carnegie Medal for Excellence in Nonfiction A New York Times Notable Book of 2024 NEW YORK TIMES BESTSELLER “Stunning…A...

The #1 New York Times bestseller from David McCullough, two-time winner of the Pulitzer Prize—the dramatic story-behind-the-story about the courageous brothers who taught the world how to fly—Wilbur and Orville Wright. On a winter day in 1903, in the Outer Banks of North Carolina, two...

INSTANT #1 NEW YORK TIMES BESTSELLER AN NPR BEST BOOK OF THE YEAR “A cri de coeur that takes aim at the tech industry for abandoning its history of helping America and its allies.”—The Wall Street Journal From the Palantir co-founder, one of Time’s 100 Most Influential People of...

How Silicon Valley’s heartless, baseless, and foolish obsessions—with escaping death, building AI tyrants, and creating limitless growth—pervert public discourse and distract us from real social problems Tech billionaires have decided that they should determine our futures for us...

En Nexus, Harari contempla a la humanidad desde la amplia perspectiva de la historia para analizar cómo las redes de información han hecho y deshecho nuestro mundo. Durante los últimos 100.000 años, los sapiens hemos acumulado un enorme poder. Pero, a pesar de todos los descubrimientos, inventos y conquistas, ahora nos enfrentamos a una crisis existencial: el mundo está al borde del colapso ecológico, abunda la desinformación y nos precipitamos hacia la era de la I.A. Con todo el camino andando, ¿por qué somos una especie autodestructiva?

Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.

An insider look at the Large Language Models (LLMs) that are revolutionizing our relationship to technology, exploring their surprising history, what they can and should do for us today, and where they will go in the future—from an AI pioneer and neuroscientist In this accessible, up-to-date...

2015 Audie Award Finalist for Nonfiction Following his blockbuster biography of Steve Jobs, Walter Isaacson’s New York Times bestselling and critically acclaimed The Innovators is a “riveting, propulsive, and at times deeply moving” (The Atlantic) story of the people who created the...

Rivers in the Desert follows the remarkable career of William Mulholland, the visionary who engineered the rise of Los Angeles as the greatest American city west of the Mississippi. He sought to transform the sparse and barren desert into an inhabitable environment by designing the longest aqueduct in the Western Hemisphere, bringing water from the mountains to support a large city. This "fascinating history" chronicles Mulholland's dramatic ascension to wealth and fame - followed by his tragic downfall after the sudden collapse of the dam he had constructed.

If you loved Hidden Figures or The Rise of the Rocket Girls, you'll love Claire Evans' breakthrough book on the women who brought you the internet--written out of history, until now. "This is a radically important, timely work," says Miranda July, filmmaker and author of The First Bad Man. The...

Books preserve ideas, yes, but they also provoke new ones— they are true tools for thinking. In The Idea Machine, Joel J. Miller shows that books are one of the most important but overlooked factors in the making of our contemporary world.

A former US Navy intelligence officer, David Locke Hall was a federal prosecutor when a bizarre-sounding website, CRACK99, came to his attention. It looked like Craigslist on acid, but what it sold was anything but amateurish: thousands of high-tech software products used largely by the military, and for mere pennies on the dollar. Want to purchase satellite tracking software? No problem. Aerospace and aviation simulations? No problem. Communications systems designs? No problem.

A witty, deeply researched history of the surprisingly ramshackle Soviet space program, and how its success was more spin than science. In the wake of World War II, with America ascendant and the Soviet Union devastated by the conflict, the Space Race should have been over before it started. But...

Motivated by the idea of turning Flushing Meadows, literally a land of refuse, into his greatest public park, Robert Moses—New York's "master builder"—brought the World's Fair to the Big Apple for 1964 and '65. Though considered a financial failure, the 1964/65 World's Fair was a sixties flash point in areas from politics to pop culture, technology to urban planning, and civil rights to violent crime. In an epic narrative, Tomorrow-Land shows the astonishing pivots taken by New York City, America, and the world during the fair.