We already know that YouTube Shorts are racking up 50bn daily views, with 1.5 billion logged-in viewers a month. But now YouTube has announced three new stats focused on the musical impact of its short-video feature.

They’re big numbers too. First, the company says that the top 1,000 songs on Shorts saw more than 280bn combined views in January 2023 alone.

Second, YouTube says that fan-created Shorts increased the average music artist’s audience of unique viewers by more than 80% that month.

Third, also in January, artists who were ‘active’ on Shorts – defined as posting weekly – saw more than 50% of their new channel subscribers coming from Shorts on average.

To summarise this: music-soundtracked Shorts are being watched a LOT; it’s the fan-made Shorts that are really boosting artists’ reach; and Shorts aren’t just leading to streams for those artists, they’re building followings.

What Is The Best Time To Post YouTube Shorts (Overall)?

After considering the factors impacting the ideal posting time for YouTube Shorts, we can determine the best time to post on the platform. Based on research and analysis, the best time to post YouTube Shorts is on weekdays, focusing on Monday and Tuesday, during peak hours for your target audience.

Peak hours are when most of your target audience is active on the platform and engaging with content. This varies depending on the demographics of your target audience. But generally, peak hours are between 12 PM and 3 PM and again from 7 PM to 10 PM.

Posting during weekends may not get as much engagement since many people may be offline. But this can vary based on your target audience. So it’s a good idea to test different posting times to see what works best for your brand or influence.

There’s no question that YouTube is the number one content platform when it comes to long-form video content. But what about short-form content? Well, thanks to the release of YouTube Shorts in 2020, YouTube is officially a short-form and long-form content platform with today’s statistics indicating that YouTube Shorts are receiving an average of 13 billion views per day — information that is not to be ignored by creators and marketers alike.

What differentiates YouTube Shorts from other short-form video platforms:

• YouTube has its own unique audience: If YouTube Shorts as a concept is so similar to Reels and TikToks, then what’s the benefit in terms of a marketing strategy? Well, it's important to keep in mind that different platforms attract different audiences, even if they provide a lot of the same features. If you are producing short-form content for TikTok or Reels, it’s still worth making an effort to get involved with YouTube Shorts to expand your audience and get the attention of YouTube’s 122 million daily users.

YouTube creators can insert longer music or audio

YouTube is currently addressing one of the main complaints from creators about recording videos for their TikTok competitor - YouTube Shorts: so far, music and audio added to videos can only be 15 seconds long. , although the Shorts video itself can be up to 60 seconds long. Now, thanks to revised licensing agreements, YouTube says most music on Shorts will be up to 60 seconds long. In addition, creators can "remix" or sample up to 60 seconds of audio from other videos, instead of just 15 seconds as before.

Over the next few weeks, YouTube creators will start seeing expanded options for adding music to their videos when using the audio selector in the YouTube app for iOS and Android. In some cases, songs will only be 30 seconds long due to ongoing licensing restrictions, YouTube notes. The company, like TikTok and others, negotiates with the song's rights holders, including music labels or distributors and publishers, before including the track in YouTube Shorts. While YouTube won't comment on the status of agreements with music industry partners, YouTube says most songs in its audio library will now be up to 60 seconds long.

As short-form content rises in popularity, YouTube has hopped on the trend by introducing YouTube Shorts, a new feature allowing users to watch or create vertical, short-form videos on the platform.

While videos under 60 seconds aren’t new on YouTube, Shorts’ launch in 2021 signaled that the platform is ready to take on competitors like TikTok and Instagram Reels. Wondering how to use YouTube Shorts? Read on to learn how you can create them, make them go viral, and potentially earn money with them

The video-sharing platform is rolling out plans to attract new content creators amid a slowdown in digital marketing…

YouTube is offering new financial incentives to content creators to draw them away from a rapidly growing competitor - TikTok. It's a move by the company as it competes with social media rivals to win over younger users amid a faltering digital advertising landscape.

A division at Alphabet, Google's parent company, said it would soon announce a new revenue-sharing plan on Shorts. Accordingly, this short-form clip platform allows creators to receive a portion of the advertising revenue from their videos.

Launched in 2020, Shorts has been heavily promoted by YouTube to compete with TikTok's popularity and attract Gen Z users.

Nicky Rettke, YouTube's vice president of product management, says the short-form clip feature has grown rapidly over the past two years. Shorts has been logged in by more than 1.5 billion viewers monthly, accounting for three-quarters of the total viewership of the YouTube platform. This has surpassed the 1 billion user mark overall that TikTok revealed in September 2021. Currently, TikTok still refuses to give figures on the total number of users.

Features on social networking tools platforms are increasingly developed. Especially for short video formats that are becoming more and more popular and attracting many users. For those of you who often make short videos on social networking platforms, it is no stranger to the support tools that are Reel Instargram and Tiktok.

And not to be inferior to the rival YouTube shorts was born. And this shorts feature has started testing first in India. So do you know what YouTube shorts are and how to use it?

What are YouTube shorts?

YouTube shorts is a feature of sharing short videos with a length of 15s up to a maximum of 60; released on Google's YouTube platform.

This YouTube shorts feature includes functions such as combining music into short videos, using other videos' audio, adjusting video speed, adding text to videos,... However, outside of India today #Short has docked in the Vietnamese market.

Not exaggerating when talking about Tiktok, everyone will immediately think of the hegemony in the field of short entertainment videos. The hotness of Tiktok is constantly increasing and popular all over the world. Catching this, YouTube immediately launched a point-and-click product to attract users. It can be said that the video market share in the future will be very exciting.