• YouTube Shorts confronts TikTok in the battle for young users

  • May 18 2023
  • Duración: 7 m
  • Podcast

YouTube Shorts confronts TikTok in the battle for young users

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  • Resumen

  • The video-sharing platform is rolling out plans to attract new content creators amid a slowdown in digital marketing…

    YouTube is offering new financial incentives to content creators to draw them away from a rapidly growing competitor - TikTok. It's a move by the company as it competes with social media rivals to win over younger users amid a faltering digital advertising landscape.

    A division at Alphabet, Google's parent company, said it would soon announce a new revenue-sharing plan on Shorts. Accordingly, this short-form clip platform allows creators to receive a portion of the advertising revenue from their videos.

    Launched in 2020, Shorts has been heavily promoted by YouTube to compete with TikTok's popularity and attract Gen Z users.

    Nicky Rettke, YouTube's vice president of product management, says the short-form clip feature has grown rapidly over the past two years. Shorts has been logged in by more than 1.5 billion viewers monthly, accounting for three-quarters of the total viewership of the YouTube platform. This has surpassed the 1 billion user mark overall that TikTok revealed in September 2021. Currently, TikTok still refuses to give figures on the total number of users.

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