2023 guide to creating YouTube Shorts

There’s no question that YouTube is the number one content platform when it comes to long-form video content. But what about short-form content? Well, thanks to the release of YouTube Shorts in 2020, YouTube is officially a short-form and long-form content platform with today’s statistics indicating that YouTube Shorts are receiving an average of 13 billion views per day — information that is not to be ignored by creators and marketers alike.

What differentiates YouTube Shorts from other short-form video platforms:

• YouTube has its own unique audience: If YouTube Shorts as a concept is so similar to Reels and TikToks, then what’s the benefit in terms of a marketing strategy? Well, it's important to keep in mind that different platforms attract different audiences, even if they provide a lot of the same features. If you are producing short-form content for TikTok or Reels, it’s still worth making an effort to get involved with YouTube Shorts to expand your audience and get the attention of YouTube’s 122 million daily users.