From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert

Send Jackie A Message!

Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.

In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.

We talk about:

• How Angelica used sales skills and strategic marketing to grow her business
• The power of building a strong, consistent personal brand (including the story behind her signature glasses)
• Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distraction
• The importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skills
• Why investing in quality education and community creates lasting confidence and success in teaching yoga
• How to shift your mindset around sales and marketing to build a thriving yoga business with integrity
• The realities of building an online yoga business—hard work, patience, and dedication required for real results
• Practical advice for yoga teachers and studio owners looking to diversify income and create sustainable growth

Angelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.

If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.

Connect with Angelica:
Check out her podcast: Yogalebrity
Follow her on Instagram: @yogalebrity
Learn more about her YTT: Angelicagovaert.com

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Learn about The Studio CEO Program
• Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic