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Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.

Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.

Here’s what you’ll learn:

• Why summer slowdowns aren’t always a sign your studio is struggling
• How to shift client mindsets with compassionate, flexible messaging
• What to say (and what not to) when members consider stepping back
• How to be consistent through the summer and set your business up for strong fall revenue.

You don’t have to fight the season—you can lean in and move with it.

Work with Jackie Murphy
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Ever wonder what actually goes on behind closed doors in a fitness franchise deal?

In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely reshaped how I lead and scale my own business.

Whether you’re a yoga studio owner, Pilates teacher, or service-based entrepreneur, this episode will help you rethink how you're building your business—and why ownership, structure, and scalable strategy matter more than ever.

What You’ll Learn in This Episode:

• The real numbers behind franchise ownership: what’s required before day one
• How corporate models bake in mentorship, sales goals, and marketing systems
• Why paying 8% to someone else might be the wake-up call to invest in your own brand
• Two non-negotiables that made me walk away from the deal
• How one decision I made in anticipation of the franchise helped me scale faster than ever
• The difference between running a business and owning a brand

This episode is for you if…

• You’re a wellness entrepreneur ready to lead like a true CEO
• You’ve been operating without a solid marketing or sales strategy
• You want to build something that’s scalable and sustainable
• You’ve been considering franchising, or you’re curious how it works

Work with Jackie Murphy
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program

Send Jackie A Message!

Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.

Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes completely dependent on your constant presence and availability. This isn't just unsustainable; it's a recipe for burnout.

In this episode, I'm breaking down:

• How doing everything yourself can stop you from reaching your goals
• The two foundational roles every growing studio needs (and how they are different).
• A quick self-assessment to determine your most pressing hiring need.
• How intentional onboarding sets your team up for real ownership over time
• How strategic hiring lays the foundation for sustainable, long-term growth

You don't have to be the glue holding everything together. True leadership means building a team that runs with you, allowing your business to scale while you reclaim your time, energy, and passion for the vision that started it all.

Work with Jackie Murphy
Say Hi on Instagram @thebusinessofyoga
Learn about The Studio CEO Program
Apply for the The Grow Mastermind