Send Jackie A Message!

If you’re trying to grow your studio and keep hitting invisible walls—this episode explains why. Jackie Murphy breaks down the real thing that creates results in your business (and it’s not an Instagram strategy or another tactic). It’s your thinking.

In this Yoga Boss Vault episode, Jackie teaches the difference between the primitive brain (the part of you that’s wired for safety, efficiency, and avoiding risk) and the prefrontal cortex (the part of you that thinks like a CEO—strategic, logical, and action-oriented). You’ll learn how fear-based thoughts quietly run your decisions, why your brain acts like an “over-sensitive smoke alarm,” and the six common fears that show up for business owners—especially when marketing, selling, or investing.

Most importantly, Jackie shows you how to build the skill of expecting yourself to win—without delusional “positive thinking.” If you want sustainable growth, you have to learn to lead your mind first.

Timestamped Outline (approx)
[00:00] Why mindset creates results (not tactics)
[03:00] Primitive brain vs prefrontal cortex
[06:30] The “over-sensitive smoke alarm” analogy
[09:00] Six fears that derail your business
[18:30] Expectation as a CEO superpower
[22:00] “I can’t” → “How can I?”
[24:30] Why growth includes dips (roots + physics analogy)
[28:00] Weekly practice: where are your thoughts coming from?


Key Takeaways

• Your thoughts shape your decisions, actions, and results
• The primitive brain is wired for safety—not business growth
• Fear thoughts are often false alarms, not real problems
• CEO thinking comes from expectation + problem-solving
• Growth includes dips—and dips can accelerate your progress
• “How can I?” is a leadership skill you practice into identity
  
  

FAQ:
What part of the brain creates fear when I market or sell my studio?
Your primitive brain (often called the limbic system). It’s designed to keep you safe and avoid risk—so it creates fear-based thoughts when you try something new.

How do I know if a thought is from my primitive brain?
If it’s rooted in fear (rejection, disappointment, being wrong, being seen), it’s likely a false alarm—not a real business problem.

What is the prefrontal cortex and why does it matter for business owners?
It’s the part of your brain responsible for planning, problem-solving, and long-term thinking—the exact skills required to lead as a CEO.

Why do I freeze or procrastinate when I try to post or sell?
Because your nervous system is scanning for safety. When your primitive brain thinks visibility is risky, it tries to stop you through avoidance.

How do I shift from fear-based thinking to CEO thinking?
Practice noticing where the thought comes from, then intentionally move into questions like: “How can I?” and “What’s the next best step?”

Is expecting yourself to win just toxic positivity?
No. Jackie teaches expectation paired with action and realistic management of dips. It’s not “wishful thinking”—it’s leadership thinking.

Why does business growth feel up and down?
Because growth is nonlinear. Dips are part of the process—and often th

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?

In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.

Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She also explains why Black Friday success starts months earlier, how nurturing your community impacts high-ticket purchases like annual memberships, and what data-driven decision making looks like in real life.

If you’ve ever wondered whether big sales weekends are possible for boutique studios — or how to run them sustainably — this episode gives you a clear, grounded roadmap.

Timestamped Outline

• [00:00] Welcome + episode context
• [02:30] The $81,605 Black Friday overview
• [05:30] Why repeating campaigns beats changing everything
• [08:00] Omnichannel marketing: being “everywhere”
• [11:30] Building a waitlist before Black Friday
• [15:00] Email + SMS strategy during Black Friday
• [18:30] Using ads to support organic marketing
• [21:00] The $226 ad spend breakdown + ROAS
• [25:00] Top/middle/bottom funnel ads explained
• [28:30] Why consistency with ads matters
• [31:00] Longer buyer journeys + community nurturing
• [34:00] Setting big goals without attachment
• [37:00] Why this was sustainable (even with a newborn)
• [40:00] CTA: Studio CEO Program

Key Takeaways ✅

✔ Sustainable profit comes from repeating what works
✔ Black Friday success starts weeks (and months) earlier
✔ Omnichannel marketing increases conversion
✔ Ads should support — not replace — organic marketing
✔ You don’t need massive ad spend for strong results
✔ Longer buyer journeys require ongoing nurturing
✔ Big goals work when you detach emotion from outcomes

Pull Quotes

“Change less. Evaluate more. Repeat.”
“Black Friday doesn’t start on Black Friday.”
“Omnichannel marketing makes it easier for people to buy.”
“You don’t need a massive ad spend — you need alignment.”
“Sustainable profit is built year over year.”

FAQ

How can a yoga or Pilates studio have a successful Black Friday sale?
By planning early, repeating proven campaigns, building a waitlist, and using omnichannel marketing with strategic ads.

Do studios need to spend a lot on ads for Black Friday?
No. Ads work best when they support strong organic marketing and community nurturing.

What types of offers work best on Black Friday?
Warm-audience offers like annual memberships, class packs, and loyalty-based promotions.

Why is consistency important for paid ads?
Consistent ads help platforms gather data, improve targeting, and increase results over time.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message!

What’s actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out?

In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry through the lens of data, consumer behavior, marketing trends, and business sustainability. You’ll learn why industry growth means more competition (and why that’s not a bad thing), how consumers are becoming smarter and more values-driven, and why generic marketing is officially dead.

Jackie also explains why organic marketing alone won’t be enough in 2026, how AEO (Answer Engine Optimization) is changing visibility on Google and AI tools, and why coaching and business education are becoming non-negotiable for studio owners who want predictable cash flow and long-term sustainability.

If you want to scale your studio with clarity, stronger messaging, better marketing, and a business model that lasts, this episode will give you a roadmap.

Timestamped Outline

• [00:00] Welcome + why this episode matters
• [02:30] Industry growth data + what it means
• [05:00] More competition = need clearer messaging
• [07:00] Smarter, more values-driven consumers
• [09:00] People scrolling less + why content must improve
• [11:00] Why organic alone won’t cut it (paid ads + amplification)
• [13:00] AEO / Answer Engine Optimization + visibility shifts
• [15:00] Coaching becomes non-negotiable in the industry
• [20:00] Sustainability + predictable cash flow becomes the priority
• [22:30] Using data deeper: longer nurture journeys + conversion
• [26:00] Team structure evolves: specialized roles, not “one studio manager”
• [30:00] Teacher pipeline + onboarding systems / trainings
• [32:00] CTA: Studio CEO Program + what’s included

Key Takeaways

• ✅ The industry is growing fast — which means more options for consumers
• ✅ Generic “yoga has benefits” marketing won’t stand out anymore
• ✅ Consumers are smarter and more values-driven
• ✅ People are scrolling less → your content must earn attention fast
• ✅ Organic marketing alone won’t be enough; amplify what works with paid ads
• ✅ AEO matters as AI answers replace traditional searches
• ✅ Coaching/business education is becoming a baseline requirement
• ✅ Sustainability and predictable cash flow beat “big jumps” in 2026
• ✅ Team roles will specialize (marketing, teacher development, ops)
• ✅ Studios must strengthen teacher pipelines and onboarding systems

Pull Quotes

• “You are so far past generic marketing.”
• “Your consumer is smarter.”
• “Coaching is going to become non-negotiable.”
• “If you want to be part of the growth… you have to be around in 2035.”
• “Get off the roller coaster.”

Resources Mentioned

• Studio CEO Program (12 months)
• Weekly coaching calls + written coaching
• Weekly trending reels (hook + caption + training)
• Bonus workshops (including AEO/AIO workshop)

Related Episodes

• Episode on AI + studios
• Episode on coaching

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
  https://www.jackiegmurphy.com/3-marketing-mistakes
• Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo