
Marketing is a Skill: How to Find—and Master—Your Recipe for New Students
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In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.
If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:
- Why most marketing isn’t working (and how you’ve been taught to think about it wrong)
- The problem with treating marketing like a checklist item or guessing game
- How skilled marketers think differently—and get better results with less stress
- A behind-the-scenes look at real marketing tweaks that increased sign-ups and conversions
- The three essential questions every piece of marketing must answer
- Why clarity, not volume, is the key to attracting new students
Whether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy.
🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below.
Work with Jackie Murphy
- Say Hi on Instagram @studioceoofficial
- Learn about The Studio CEO Program
- Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic