Episodios

  • Marketing Strategies for Mental Health Practices with Tiffany Watson

    Marketing Strategies for Mental Health Practices with Tiffany Watson
    Jun 17 2025
    Welcome to Together Marketing Rescue. Today, we feature Tiffany Watson, PMHNP-BC, founder and CEO of Cultivating Mind LLC. Over the past four years, Tiffany has established her practice as a leading provider of evidence-based mental health care, making services more accessible through telehealth and in-person appointments. Her work encompasses a wide range of conditions, including anxiety, depression, ADHD, and trauma-related disorders across all age groups.

    Beyond clinical care, Tiffany is dedicated to educating fellow psychiatric nurse practitioners. She authored "A PMHNP’s Guide to Private Practice" and produces YouTube content focused on business growth and patient success. Participating in the Goldman Sachs 10,000 Small Businesses Program, Tiffany aims to scale Cultivating Mind to $1 million in annual revenue, addressing the challenges of today’s mental health landscape.

    In this episode, Tiffany discusses her journey, the complexities of marketing a specialized mental health practice, and the strategies she employs to reach more families in need. Hosts Molly, Amy and Bridget share practical marketing insights, including leveraging Google My Business, optimizing SEO, enhancing patient experiences, and building effective referral networks. Whether you’re a healthcare entrepreneur, a marketing professional, or seeking actionable business strategies, this conversation offers valuable guidance to support your growth.

    Chapters:

    00:00 - Introduction
    00:07 - "Empowering PMHNPs: Tiffany's Journey"
    04:14 - Expanding to In-Person Pediatric Care
    09:29 - Boosting Local Business Presence
    13:07 - Simplifying Accessibility for Assistance
    14:15 - Boost Credibility with FAQs
    18:25 - Campaign Strategies for Outreach
    21:00 - Digital Collaboration for Marketing Success
    25:29 - "Optimizing Online Presence for Professionals"
    29:22 - Optimizing Email Marketing for Growth
    32:11 - Building Credibility on LinkedIn
    34:22 - "Selective Social Media Use"
    39:44 - From Word-of-Mouth to SEO Success
    40:43 - "SEO Overtakes Social for Traffic"
    45:48 - Join Together: Women's Business Network
    47:33 - Empowering Women Through Networking
    50:09 - "Mini MBA for Business Growth"
    52:26 - Outro

    Quotes:

    "Build your network; the right support can accelerate your business."- Molly Ruland

    "Organize your foundation and invest in growth to amplify your impact."- Amy Vaughan

    "Embrace the praise; make it effortless for people to find and benefit from your services."- Bridget Murphy

    "Patients are out there. Make yourself visible and overcome every obstacle to help them thrive."- Tiffany Watson

    Key Takeaways:

    Building a Practice with Purpose
    Innovative, Patient-First Approach
    Tackling Marketing Hurdles Head-On
    Two-Week Wait Times? Unheard Of!
    Community and Collaboration Matter
    Marketing That Meets People Where They Are
    Scaling with Authenticity and Heart

    Connect with Tiffany Watson

    Website:http://cultivatingmind.org

    Connect with our Hosts

    Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
    Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
    Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

    Powered by: Heartcast Media
    http://www.heartcastmedia.com/
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    53 m
  • Marketing Strategies for Cookie Businesses with Christina Davis

    Marketing Strategies for Cookie Businesses with Christina Davis
    Apr 30 2025
    Welcome back to Together Marketing Rescue, where women in marketing collaborate to tackle genuine business challenges with practical solutions. Today’s episode features Christina Davis, the founder of Davis Cookie Collection in Cincinnati. What began as a pastime during Christina’s graduate studies evolved into a thriving local bakery. Over nearly twelve years, she and her husband have expanded their presence through a busy storefront, a well-loved cookie truck, and products available at Kroger.

    With new competitors entering the market and the demands of managing multiple roles, Christina is looking for effective strategies to increase foot traffic, grow her wholesale business, and connect more deeply with her primary customers—all within a modest marketing budget. The hosts explore topics like the benefits of whole food ingredients, the significance of community involvement, and methods to reach busy moms and corporate clients, providing actionable advice for entrepreneurs.

    Whether you’re a small business owner, a marketer seeking fresh strategies, or interested in the story of a dedicated entrepreneur, this episode offers valuable insights to help you elevate your business. Join us for a focused discussion on overcoming marketing obstacles and driving growth.

    Chapters:

    00:00 - Introduction
    03:49 - "Davis Cookie Collection Success"
    05:09 - Cookie Business Adapts with Food Truck
    07:39 - "Cookie Dough Business Profit Insights"
    11:33 - Cautiously Expanding Grocery Retail Venture
    13:24 - Handling Unexpected Sales Surges
    18:15 - Promote Whole Foods, No Additives
    22:30 - "Optimize Landing Page for Target Audience"
    26:23 - SEO's Impact on Decision-Making
    28:19 - Streamlining Corporate Event Orders
    32:27 - "You Are Your Brand's Superpower"
    35:30 - Empowering Women To Connect & Thrive
    40:06 - Share Your Small Business Story
    41:37 - "Enhancing Cookie Sales via Social"
    44:45 - Social Media Strategy Focus
    49:56 - Supporting Women in Digital Marketing
    51:24 - Community Onboarding and Support Acknowledgments
    52:43 - Outro

    Key Takeaways:

    Lean Into Your Unique Story
    Differentiate with Quality & Values
    Get Laser-Focused on Your Audience
    Simplify & Streamline the Customer Journey
    Be the Face of Your Brand
    Optimize Digital Presence for Discovery
    Capitalize on What’s Working—And Trim the Rest
    Harness the Power of Community & Word-of-Mouth
    Stay Curious, Stay Connected, Keep Learning

    Quotes:

    "Honesty and vulnerability build community. Sharing challenges unlocks solutions we can't achieve alone."- Molly Ruland

    "You are your brand’s greatest asset. Share your story authentically to create lasting connections and loyal fans."- Amy Vaughan

    "If it doesn't bring joy or profit, let it go. Focus your energy where passion and profits grow."- Bridget Murphy

    "Start with what you have, listen to your community, and embrace change. True connections and passion drive growth."- Christina Davis

    Connect with Christina Davis

    Website: http://www.daviscookiecollection.com

    Connect with our Hosts

    Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
    Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
    Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

    Powered by: Heartcast Media
    http://www.heartcastmedia.com
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    53 m
  • Overcoming Marketing Challenges for Financial Services with Shaquille Riston

    Overcoming Marketing Challenges for Financial Services with Shaquille Riston
    Apr 17 2025
    Welcome to another insightful episode of Together Marketing Rescue. Today, we are joined by Shaquille Riston, MBA, the founder of Riston Financial Service Group LLC based in Cincinnati, Ohio. Since launching her firm in 2020, Shaquille has been dedicated to improving financial literacy and providing comprehensive accounting solutions for small to mid-sized businesses. Her mission, encapsulated by the motto "Start Small. Finish Big," focuses on empowering clients to achieve financial independence and generational wealth through tailored services in accounting, bookkeeping, finance, insurance, and debt solutions.Despite her firm’s success and steady growth, Shaquille is encountering significant marketing challenges that are hindering further expansion. She has difficulty tracking how clients discover her services and struggles to convert leads into actual appointments, which affects both growth and revenue. Additionally, refining her marketing messages to better engage potential clients has proven to be a persistent issue. These obstacles have prompted Shaquille to seek effective strategies to enhance her marketing efforts and ensure sustainable business growth.In this episode, Shaquille discusses her current hurdles and explores potential solutions with our panel of marketing experts, Bridget Murphy, Amy Vaughan, and Molly Ruland. She also shares her plans to launch "Profit Pathways," an 18-week financial literacy program designed to support small business owners. Join us as we explore actionable insights and strategies that can help transform marketing challenges into opportunities for success.Chapters:00:00 - Introduction00:06 - Shaquille Enhances Marketing Strategies04:55 - Unique, Relatable Accountant's Perspective08:51 - Evolving Clientele Expectations10:26 - Value-Based Client Relationships Shift15:10 - "Confidence in Knowing Your Numbers"19:00 - Newsletter Strategy and Audience Engagement22:38 - Building Businesses to Sell25:52 - Partnership Opportunities for Business Growth28:09 - Display Pricing to Avoid Awkwardness32:28 - Optimizing Website Visibility & Usability33:36 - "SEO & Newsletter Strategy Tips"39:49 - "Engaging Sponsorships through Selfies"42:51 - "Optimize and Repurpose Content"44:58 - "Effective SEO & Quality Content Strategy"49:45 - Progress Over Perfection53:30 - "Join Together Digital Community"55:38 - Business Growth Program Benefits56:26 - OutroKey Takeaways:Embrace Your Unique StrengthsClarity is ConversionBuild Trust Through StorytellingMaximize Your Marketing MaterialsPower Partnerships & ReferralsPricing Transparency MattersSegment and PersonalizeCelebrate Client SuccessesSeek Help for Your Pain PointsGrow Through CommunityQuotes:"Start small, but wear a big hat. Dream and plan like a giant, because today’s small steps are tomorrow’s leaps into greatness."- Shaquille Riston"Embrace your uniqueness; your journey is your superpower. When you step into your own story, there's no limit to the success you can create."- Molly Ruland"Collaboration isn't just about sharing space but amplifying strength. Lean into partnerships and watch your community and success thrive."- Bridget Murphy"Your passion and persistence are the foundation. Build on them with clarity, consistency, and confidence, and the success you seek will follow."- Amy VaughanConnect with Shaquille RistonWebsite: http://www.ristonfinancialservicegroup.comLinkedIn: linkedin.com/in/shaquille-riston-6a6a2550Connect with our HostsMolly Ruland: https://www.linkedin.com/in/heartcastmedia/Amy Vaughan: https://www.linkedin.com/in/amypvaughan/Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/Powered by: Heartcast Mediahttp://www.heartcastmedia.com
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    57 m
  • Mastering Marketing Strategies for Event Planning Businesses with Mindy Bailey

    Mastering Marketing Strategies for Event Planning Businesses with Mindy Bailey
    Mar 31 2025
    Imagine turning a single spark into a blazing success. Welcome to "Together Marketing Rescue." Today, we feature Mindy Bailey, founder and CEO of Spark Up, a Cincinnati-based company renowned for transforming client ideas into unforgettable events.

    Mindy embarked on her entrepreneurial journey in Chicago's dynamic experiential marketing scene before establishing Spark Up nine years ago. Her commitment to creating elevated experiences has consistently driven her business forward. However, defining her target market and developing a cohesive marketing strategy have presented significant challenges since 2022. Despite experimenting with personal touchpoints and enhancing her digital presence, Mindy seeks a more strategic approach to streamline her sales cycle and foster sustained growth.

    As a graduate of the Goldman Sachs 10,000 Small Businesses program, Mindy has honed her skills in operations, finances, and marketing. In this episode, hosts Molly Ruland, Bridget Murphy, and Amy Vaughn collaborate with Mindy to address her marketing challenges, offering practical solutions and strategic guidance.

    Discover how Mindy's journey and our expert insights can inspire your own business strategies, helping you overcome obstacles and achieve impactful growth.

    Chapters:

    00:00 - Introduction
    00:06 - Goldman Sachs Business Growth Program
    06:21 - Leadership & Wellness Initiatives
    07:32 - Company Culture or Event Execution?
    11:52 - Strategic Business Diversification Insights
    14:12 - Boost Online Presence with Visuals
    19:45 - "Clear Positioning for Corporate Events"
    22:36 - Strategic Communication and Collaboration
    25:21 - "Content Marketing Reduces Sales Effort"
    27:58 - Team-Building Through Unique Experiences
    32:10 - Digital Marketing and Partnership Strategy
    34:46 - Website Focus: Audience-Centric Messaging
    36:44 - Small Gestures Build Workplace Relationships
    40:36 - Hiring Help for Content Creation
    43:37 - "Transformative Event Planning Ideas"
    46:41 - Overcoming Overwhelm: Share Your Story
    52:27 - Collaborative Marketing and Support Discussion
    53:39 - "Supporting 10,000 Small Businesses"
    55:43 - Outro

    Key Takeaways:

    SparkUp's Approach to Success
    Understanding Your Target Audience
    Website as a Foundation
    Building Through Partnerships
    Innovative Marketing Tactics
    Digital Presence Expansion
    Content Strategy
    Scaling for Impact

    Quotes:

    "Turn setbacks into creative opportunities. Ignite sparks and drive your team's success!"- Molly Ruland

    "We transform sparks into flames, blending creativity with flawless execution to craft memorable experiences."- Mindy Bailey

    "Make your brand unforgettable by sharing a compelling story that connects deeply."- Bridget Murphy

    "Embrace discomfort as a catalyst for growth. Your best strategy is just a conversation away."- Amy Vaughan

    Connect with our Guest Mindy Bailey
    Website:http://www.getsparkup.com
    LinkedIn: https://www.linkedin.com/in/mindyabailey/

    Connect with our Hosts
    Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
    Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
    Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

    Powered by: Heartcast Media
    http://www.heartcastmedia.com
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    56 m
  • Taking BBQ Business from Seasonal to Sustainable with Kristen Bailey, Sweets & Meats

    Taking BBQ Business from Seasonal to Sustainable with Kristen Bailey, Sweets & Meats
    Feb 25 2025
    In this episode of Together Marketing Rescue, hosts Amy Vaughan, Bridget Murphy, and Molly Ruland welcome Kristen Bailey, the inspiring force behind Sweets and Meats Barbecue. Known for their scratch-made barbecue and strong community involvement, Sweets and Meats faces challenges familiar to many in the hospitality industry—driving traffic to their new restaurant and boosting their catering and food truck services.

    Despite a substantial annual revenue and a dedicated team, Kristen shares her struggles with seasonal slowness and the need for a sustainable year-round business model. As a female entrepreneur with a remarkable journey from humble beginnings, Kristen seeks innovative marketing solutions from the Together Digital community.

    With a soon-to-air Google commercial and aspirations to grow their business, Kristen's story exemplifies resilience and ambition. Join us as we delve into marketing strategies and support for this local favorite, ensuring it thrives for years to come.

    Connect with Kristen Bailey:

    LinkedIn: Kristen Bailey - Sweets & Meats BBQ | LinkedIn
    Website: Sweets & Meats BBQ

    Connect with our Hosts

    Molly Ruland : Molly Ruland - Heartcast Media | LinkedIn
    Amy Vaughan: Amy Vaughan - Together Digital | LinkedIn
    Bridget Murphy: Bridget Murphy - Mamas Uncut | LinkedIn

    Episode Timestamps:

    00:00 - Introduction
    05:01 - Pivoting to Catering Success
    06:45 - Clarifying Our Business Identity
    12:33 - Catering Business Strategy Concerns
    14:50 - Struggling with Marketing Budget
    16:50 - Barbecue Branding and Catering Challenges
    22:04 - Incentivize Accountability in Slow Seasons
    25:45 - Barbecue Branding and Community Building
    27:17 - Guest Engagement & Promotions Strategy
    30:34 - "Year-Round Barbecue Guide"
    33:27 - Email Marketing Timing Strategy
    36:13 - Social Media's Impact on Hospitality
    39:29 - Versatile Event Catering Services
    44:54 - "Barbecue Strategy and Customer Engagement"
    48:34 - Super Bowl Ad Email Strategy
    49:32 - Maximize Opportunity with Automated Marketing
    54:14 - Targeted LinkedIn Outreach Tips
    57:00 - "Support Kristen's Super Bowl Project"
    59:11 - Join the Women's Business Community
    01:00:42 - Outro

    Quote of the Episode

    “In response to obstacles, we honed in on our thriving catering service and reshaped our space, forging a path of resilience” - Kristen Bailey

    "Entrepreneurs excel by shedding the old and embracing new paths, rather than lamenting over past missteps" - Molly Ruland

    "Social media mastery lies not just in posting, but in the strategic blend of creativity and community engagement" - Amy Vaughan

    “Every interaction is an opportunity to weave your story, connecting each part of your business into a cohesive narrative” - Bridget Murphy

    Powered by: Heartcast Media
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    1 h y 1 m
  • Booming Food Empire Seeking Marketing Recipes with Crystal Render of Magnificent Morsels

    Booming Food Empire Seeking Marketing Recipes with Crystal Render of Magnificent Morsels
    Jan 15 2025
    On the premiere episode of Together Marketing Rescue, hosted by Molly Ruland, Amy Vaughan, and Bridget Murphy. This episode features Crystal Redner, entrepreneur behind Magnificent Morsels Catering in Cincinnati.

    Featured Clientele
    Crystal Redner serves notable clients including the Cincinnati Reds, Ballet, and Contemporary Art Center.

    Key Marketing Insights
    Brand Communication: Strategies to refine and enhance brand messaging.
    Digital Marketing: Leveraging online platforms for business growth.
    Customer Reviews: Importance of collecting and utilizing feedback.
    Target Audience: Ideal for business owners and marketing enthusiasts seeking valuable marketing strategies.

    Episode Highlights
    Explore Crystal's approach to improving marketing tactics with actionable tips and insights for marketing revitalization. Gain perspectives that can help your business grow and adapt in a competitive market.

    Tune in for a comprehensive look at effective marketing strategies and professional guidance on enhancing your business presence.

    Connect with Crystal Redner:
    https://www.linkedin.com/in/crystalmarierender/
    Website: https://www.mmcaterz.com/

    Connect with our Hosts
    Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
    Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
    Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

    Episode Timestamps:
    00:00 - Introduction.
    07:56 - Striking a mindful equilibrium in growth
    15:21 - Nurturing our brand's natural growth path with minimal advertising.
    9:02 - Harmonize brand tactics for establishing trust and allegiance.
    26:21 - Streamlining content automation with expert guidance.
    29:40 - Balancing education with visibility
    40:59 - Showcasing inclusivity through targeted.
    48:39 - Fostering trust and offering insightful feedback.
    56:37 - Embedding a personal touch in a consistent brand strategy.
    58:48 - Linking digital community members with supportive enterprises.
    01:03:34 - Outro.

    Quote of the Episode
    "As business owners, we often feel the need to constantly learn. It's vital to track website visitors too and understand what resonates with them" - Molly Ruland

    "It's a common marketing misconception that an ideal customer profile is one customer. When you try to talk to everyone, you end up talking to no one." - Amy Vaughan

    "Having a strategy and engaging customers is crucial. The notion of 'small business doing big business' is impressive." - Bridget Murphy

    Powered by: Heartcast Media
    http://www.heartcastmedia.com
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    1 h y 4 m
  • Pilot Episode

    Pilot Episode
    Dec 20 2024
    Struggling with marketing challenges in your business? Join Together Marketing Rescue, a monthly podcast where small to mid-sized business owners like you present your issues to a women-led panel of marketing experts. Experience live, practical advice and direct introductions to suitable service providers focusing on women and minority-owned businesses.Empower your business with expert insights, connect with potential service providers, and engage with a community that supports social good. Tune in and transform your business challenges into opportunities with guidance from top marketing professionals.
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    4 m