Taking BBQ Business from Seasonal to Sustainable with Kristen Bailey, Sweets & Meats

In this episode of Together Marketing Rescue, hosts Amy Vaughan, Bridget Murphy, and Molly Ruland welcome Kristen Bailey, the inspiring force behind Sweets and Meats Barbecue. Known for their scratch-made barbecue and strong community involvement, Sweets and Meats faces challenges familiar to many in the hospitality industry—driving traffic to their new restaurant and boosting their catering and food truck services.

Despite a substantial annual revenue and a dedicated team, Kristen shares her struggles with seasonal slowness and the need for a sustainable year-round business model. As a female entrepreneur with a remarkable journey from humble beginnings, Kristen seeks innovative marketing solutions from the Together Digital community.

With a soon-to-air Google commercial and aspirations to grow their business, Kristen's story exemplifies resilience and ambition. Join us as we delve into marketing strategies and support for this local favorite, ensuring it thrives for years to come.

Connect with Kristen Bailey:

LinkedIn: Kristen Bailey - Sweets & Meats BBQ | LinkedIn
Website: Sweets & Meats BBQ

Connect with our Hosts

Molly Ruland : Molly Ruland - Heartcast Media | LinkedIn
Amy Vaughan: Amy Vaughan - Together Digital | LinkedIn
Bridget Murphy: Bridget Murphy - Mamas Uncut | LinkedIn

Episode Timestamps:

00:00 - Introduction
05:01 - Pivoting to Catering Success
06:45 - Clarifying Our Business Identity
12:33 - Catering Business Strategy Concerns
14:50 - Struggling with Marketing Budget
16:50 - Barbecue Branding and Catering Challenges
22:04 - Incentivize Accountability in Slow Seasons
25:45 - Barbecue Branding and Community Building
27:17 - Guest Engagement & Promotions Strategy
30:34 - "Year-Round Barbecue Guide"
33:27 - Email Marketing Timing Strategy
36:13 - Social Media's Impact on Hospitality
39:29 - Versatile Event Catering Services
44:54 - "Barbecue Strategy and Customer Engagement"
48:34 - Super Bowl Ad Email Strategy
49:32 - Maximize Opportunity with Automated Marketing
54:14 - Targeted LinkedIn Outreach Tips
57:00 - "Support Kristen's Super Bowl Project"
59:11 - Join the Women's Business Community
01:00:42 - Outro

Quote of the Episode

“In response to obstacles, we honed in on our thriving catering service and reshaped our space, forging a path of resilience” - Kristen Bailey

"Entrepreneurs excel by shedding the old and embracing new paths, rather than lamenting over past missteps" - Molly Ruland

"Social media mastery lies not just in posting, but in the strategic blend of creativity and community engagement" - Amy Vaughan

“Every interaction is an opportunity to weave your story, connecting each part of your business into a cohesive narrative” - Bridget Murphy

Powered by: Heartcast Media