Marketing Strategies for Mental Health Practices with Tiffany Watson

Welcome to Together Marketing Rescue. Today, we feature Tiffany Watson, PMHNP-BC, founder and CEO of Cultivating Mind LLC. Over the past four years, Tiffany has established her practice as a leading provider of evidence-based mental health care, making services more accessible through telehealth and in-person appointments. Her work encompasses a wide range of conditions, including anxiety, depression, ADHD, and trauma-related disorders across all age groups.

Beyond clinical care, Tiffany is dedicated to educating fellow psychiatric nurse practitioners. She authored "A PMHNP’s Guide to Private Practice" and produces YouTube content focused on business growth and patient success. Participating in the Goldman Sachs 10,000 Small Businesses Program, Tiffany aims to scale Cultivating Mind to $1 million in annual revenue, addressing the challenges of today’s mental health landscape.

In this episode, Tiffany discusses her journey, the complexities of marketing a specialized mental health practice, and the strategies she employs to reach more families in need. Hosts Molly, Amy and Bridget share practical marketing insights, including leveraging Google My Business, optimizing SEO, enhancing patient experiences, and building effective referral networks. Whether you’re a healthcare entrepreneur, a marketing professional, or seeking actionable business strategies, this conversation offers valuable guidance to support your growth.

Chapters:

00:00 - Introduction
00:07 - "Empowering PMHNPs: Tiffany's Journey"
04:14 - Expanding to In-Person Pediatric Care
09:29 - Boosting Local Business Presence
13:07 - Simplifying Accessibility for Assistance
14:15 - Boost Credibility with FAQs
18:25 - Campaign Strategies for Outreach
21:00 - Digital Collaboration for Marketing Success
25:29 - "Optimizing Online Presence for Professionals"
29:22 - Optimizing Email Marketing for Growth
32:11 - Building Credibility on LinkedIn
34:22 - "Selective Social Media Use"
39:44 - From Word-of-Mouth to SEO Success
40:43 - "SEO Overtakes Social for Traffic"
45:48 - Join Together: Women's Business Network
47:33 - Empowering Women Through Networking
50:09 - "Mini MBA for Business Growth"
52:26 - Outro

Quotes:

"Build your network; the right support can accelerate your business."- Molly Ruland

"Organize your foundation and invest in growth to amplify your impact."- Amy Vaughan

"Embrace the praise; make it effortless for people to find and benefit from your services."- Bridget Murphy

"Patients are out there. Make yourself visible and overcome every obstacle to help them thrive."- Tiffany Watson

Key Takeaways:

Building a Practice with Purpose
Innovative, Patient-First Approach
Tackling Marketing Hurdles Head-On
Two-Week Wait Times? Unheard Of!
Community and Collaboration Matter
Marketing That Meets People Where They Are
Scaling with Authenticity and Heart

Connect with Tiffany Watson

Website:http://cultivatingmind.org

Connect with our Hosts

Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

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