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Together Marketing Rescue

Together Marketing Rescue

De: Heartcast Media
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Struggling with marketing challenges in your business? Join Together Marketing Rescue, a monthly podcast where small to mid-sized business owners like you present your issues to a women-led panel of marketing experts. Experience live, practical advice and direct introductions to suitable service providers focusing on women and minority-owned businesses.Empower your business with expert insights, connect with potential service providers, and engage with a community that supports social good. Tune in and transform your business challenges into opportunities with guidance from top marketing professionals.Copyright Heartcast Media Economía Marketing Marketing y Ventas
Episodios
  • Marketing Strategies for Mental Health Practices with Tiffany Watson

    Marketing Strategies for Mental Health Practices with Tiffany Watson
    Jun 17 2025
    Welcome to Together Marketing Rescue. Today, we feature Tiffany Watson, PMHNP-BC, founder and CEO of Cultivating Mind LLC. Over the past four years, Tiffany has established her practice as a leading provider of evidence-based mental health care, making services more accessible through telehealth and in-person appointments. Her work encompasses a wide range of conditions, including anxiety, depression, ADHD, and trauma-related disorders across all age groups.

    Beyond clinical care, Tiffany is dedicated to educating fellow psychiatric nurse practitioners. She authored "A PMHNP’s Guide to Private Practice" and produces YouTube content focused on business growth and patient success. Participating in the Goldman Sachs 10,000 Small Businesses Program, Tiffany aims to scale Cultivating Mind to $1 million in annual revenue, addressing the challenges of today’s mental health landscape.

    In this episode, Tiffany discusses her journey, the complexities of marketing a specialized mental health practice, and the strategies she employs to reach more families in need. Hosts Molly, Amy and Bridget share practical marketing insights, including leveraging Google My Business, optimizing SEO, enhancing patient experiences, and building effective referral networks. Whether you’re a healthcare entrepreneur, a marketing professional, or seeking actionable business strategies, this conversation offers valuable guidance to support your growth.

    Chapters:

    00:00 - Introduction
    00:07 - "Empowering PMHNPs: Tiffany's Journey"
    04:14 - Expanding to In-Person Pediatric Care
    09:29 - Boosting Local Business Presence
    13:07 - Simplifying Accessibility for Assistance
    14:15 - Boost Credibility with FAQs
    18:25 - Campaign Strategies for Outreach
    21:00 - Digital Collaboration for Marketing Success
    25:29 - "Optimizing Online Presence for Professionals"
    29:22 - Optimizing Email Marketing for Growth
    32:11 - Building Credibility on LinkedIn
    34:22 - "Selective Social Media Use"
    39:44 - From Word-of-Mouth to SEO Success
    40:43 - "SEO Overtakes Social for Traffic"
    45:48 - Join Together: Women's Business Network
    47:33 - Empowering Women Through Networking
    50:09 - "Mini MBA for Business Growth"
    52:26 - Outro

    Quotes:

    "Build your network; the right support can accelerate your business."- Molly Ruland

    "Organize your foundation and invest in growth to amplify your impact."- Amy Vaughan

    "Embrace the praise; make it effortless for people to find and benefit from your services."- Bridget Murphy

    "Patients are out there. Make yourself visible and overcome every obstacle to help them thrive."- Tiffany Watson

    Key Takeaways:

    Building a Practice with Purpose
    Innovative, Patient-First Approach
    Tackling Marketing Hurdles Head-On
    Two-Week Wait Times? Unheard Of!
    Community and Collaboration Matter
    Marketing That Meets People Where They Are
    Scaling with Authenticity and Heart

    Connect with Tiffany Watson

    Website:http://cultivatingmind.org

    Connect with our Hosts

    Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
    Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
    Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

    Powered by: Heartcast Media
    http://www.heartcastmedia.com/
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    53 m
  • Marketing Strategies for Cookie Businesses with Christina Davis

    Marketing Strategies for Cookie Businesses with Christina Davis
    Apr 30 2025
    Welcome back to Together Marketing Rescue, where women in marketing collaborate to tackle genuine business challenges with practical solutions. Today’s episode features Christina Davis, the founder of Davis Cookie Collection in Cincinnati. What began as a pastime during Christina’s graduate studies evolved into a thriving local bakery. Over nearly twelve years, she and her husband have expanded their presence through a busy storefront, a well-loved cookie truck, and products available at Kroger.

    With new competitors entering the market and the demands of managing multiple roles, Christina is looking for effective strategies to increase foot traffic, grow her wholesale business, and connect more deeply with her primary customers—all within a modest marketing budget. The hosts explore topics like the benefits of whole food ingredients, the significance of community involvement, and methods to reach busy moms and corporate clients, providing actionable advice for entrepreneurs.

    Whether you’re a small business owner, a marketer seeking fresh strategies, or interested in the story of a dedicated entrepreneur, this episode offers valuable insights to help you elevate your business. Join us for a focused discussion on overcoming marketing obstacles and driving growth.

    Chapters:

    00:00 - Introduction
    03:49 - "Davis Cookie Collection Success"
    05:09 - Cookie Business Adapts with Food Truck
    07:39 - "Cookie Dough Business Profit Insights"
    11:33 - Cautiously Expanding Grocery Retail Venture
    13:24 - Handling Unexpected Sales Surges
    18:15 - Promote Whole Foods, No Additives
    22:30 - "Optimize Landing Page for Target Audience"
    26:23 - SEO's Impact on Decision-Making
    28:19 - Streamlining Corporate Event Orders
    32:27 - "You Are Your Brand's Superpower"
    35:30 - Empowering Women To Connect & Thrive
    40:06 - Share Your Small Business Story
    41:37 - "Enhancing Cookie Sales via Social"
    44:45 - Social Media Strategy Focus
    49:56 - Supporting Women in Digital Marketing
    51:24 - Community Onboarding and Support Acknowledgments
    52:43 - Outro

    Key Takeaways:

    Lean Into Your Unique Story
    Differentiate with Quality & Values
    Get Laser-Focused on Your Audience
    Simplify & Streamline the Customer Journey
    Be the Face of Your Brand
    Optimize Digital Presence for Discovery
    Capitalize on What’s Working—And Trim the Rest
    Harness the Power of Community & Word-of-Mouth
    Stay Curious, Stay Connected, Keep Learning

    Quotes:

    "Honesty and vulnerability build community. Sharing challenges unlocks solutions we can't achieve alone."- Molly Ruland

    "You are your brand’s greatest asset. Share your story authentically to create lasting connections and loyal fans."- Amy Vaughan

    "If it doesn't bring joy or profit, let it go. Focus your energy where passion and profits grow."- Bridget Murphy

    "Start with what you have, listen to your community, and embrace change. True connections and passion drive growth."- Christina Davis

    Connect with Christina Davis

    Website: http://www.daviscookiecollection.com

    Connect with our Hosts

    Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
    Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
    Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

    Powered by: Heartcast Media
    http://www.heartcastmedia.com
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    53 m
  • Overcoming Marketing Challenges for Financial Services with Shaquille Riston

    Overcoming Marketing Challenges for Financial Services with Shaquille Riston
    Apr 17 2025
    Welcome to another insightful episode of Together Marketing Rescue. Today, we are joined by Shaquille Riston, MBA, the founder of Riston Financial Service Group LLC based in Cincinnati, Ohio. Since launching her firm in 2020, Shaquille has been dedicated to improving financial literacy and providing comprehensive accounting solutions for small to mid-sized businesses. Her mission, encapsulated by the motto "Start Small. Finish Big," focuses on empowering clients to achieve financial independence and generational wealth through tailored services in accounting, bookkeeping, finance, insurance, and debt solutions.Despite her firm’s success and steady growth, Shaquille is encountering significant marketing challenges that are hindering further expansion. She has difficulty tracking how clients discover her services and struggles to convert leads into actual appointments, which affects both growth and revenue. Additionally, refining her marketing messages to better engage potential clients has proven to be a persistent issue. These obstacles have prompted Shaquille to seek effective strategies to enhance her marketing efforts and ensure sustainable business growth.In this episode, Shaquille discusses her current hurdles and explores potential solutions with our panel of marketing experts, Bridget Murphy, Amy Vaughan, and Molly Ruland. She also shares her plans to launch "Profit Pathways," an 18-week financial literacy program designed to support small business owners. Join us as we explore actionable insights and strategies that can help transform marketing challenges into opportunities for success.Chapters:00:00 - Introduction00:06 - Shaquille Enhances Marketing Strategies04:55 - Unique, Relatable Accountant's Perspective08:51 - Evolving Clientele Expectations10:26 - Value-Based Client Relationships Shift15:10 - "Confidence in Knowing Your Numbers"19:00 - Newsletter Strategy and Audience Engagement22:38 - Building Businesses to Sell25:52 - Partnership Opportunities for Business Growth28:09 - Display Pricing to Avoid Awkwardness32:28 - Optimizing Website Visibility & Usability33:36 - "SEO & Newsletter Strategy Tips"39:49 - "Engaging Sponsorships through Selfies"42:51 - "Optimize and Repurpose Content"44:58 - "Effective SEO & Quality Content Strategy"49:45 - Progress Over Perfection53:30 - "Join Together Digital Community"55:38 - Business Growth Program Benefits56:26 - OutroKey Takeaways:Embrace Your Unique StrengthsClarity is ConversionBuild Trust Through StorytellingMaximize Your Marketing MaterialsPower Partnerships & ReferralsPricing Transparency MattersSegment and PersonalizeCelebrate Client SuccessesSeek Help for Your Pain PointsGrow Through CommunityQuotes:"Start small, but wear a big hat. Dream and plan like a giant, because today’s small steps are tomorrow’s leaps into greatness."- Shaquille Riston"Embrace your uniqueness; your journey is your superpower. When you step into your own story, there's no limit to the success you can create."- Molly Ruland"Collaboration isn't just about sharing space but amplifying strength. Lean into partnerships and watch your community and success thrive."- Bridget Murphy"Your passion and persistence are the foundation. Build on them with clarity, consistency, and confidence, and the success you seek will follow."- Amy VaughanConnect with Shaquille RistonWebsite: http://www.ristonfinancialservicegroup.comLinkedIn: linkedin.com/in/shaquille-riston-6a6a2550Connect with our HostsMolly Ruland: https://www.linkedin.com/in/heartcastmedia/Amy Vaughan: https://www.linkedin.com/in/amypvaughan/Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/Powered by: Heartcast Mediahttp://www.heartcastmedia.com
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    57 m
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