Ryan breaks down one of the most important (and most overlooked) factors in scaling a service business: seasonality. Sharing hard-won lessons from years of running Reach Window Cleaning, he explains how to prepare for busy season with the right crews, trucks, and marketing strategy and why most owners actually spend marketing dollars at the wrong time.

From building your revenue curve to pre-selling jobs and using demand as leverage, this episode gives you a practical playbook to maximize profit when work is hot and survive the slow months without stress.

Live Event (Dallas, Oct 9–10): DM “Dallas” to @ryanthewindowcleaner on Instagram or email ryan@reachwindows.com for details.

Coaching group for window cleaning / pressure washing / Christmas lights—DM “podcast” on Instagram to connect.

If this episode helped, share it with a friend and leave a review it really helps the show. Ready to scale faster with proven playbooks? DM “podcast” to @ryanthewindowcleaner on Instagram.

Fresh off a late game and a long day, Ryan gets real about two things: the tragedy dominating the news and a hard business lesson from his own shop. After briefly condemning the online celebration of violence, he pivots to an in-the-trenches breakdown of a marketing misstep—how a wildly successful “front-end offer” brought in hundreds of customers but started burning out his techs. The fix? Owning the mistake, listening to the team, and simplifying the offer so it serves customers and employees. If you’re growing a service business, this is a masterclass in humility, lifetime value thinking, and leading people first.

Connect on IG: @ryanthewindowcleaner (DM “Dallas” for live event info)

Email (if you’re not on IG): ryan@reachwindows.com

Live Event: Oct 9–10, Denton, TX (DFW), $997, 10a–5p both days, lunch included. Speakers: Josh Latimer, Josh Treys, Austin Wood, and Ryan.

If this hit home, share the episode with a friend and leave a review—it helps a ton.

Want help scaling? DM “podcast” to @ryanthewindowcleaner to see how Ryan’s helping 40+ service companies grow.

Episode Summary:

In this episode of the Window Cleaning Millionaire Podcast, Ryan shares why the most important weekly habit for any entrepreneur isn’t about sales, systems, or scaling—it’s about date night. From $2 snow cones in the early days to $300 dinners today, Ryan explains why consistently prioritizing time with your spouse is the foundation for both a strong marriage and a thriving business.

You’ll also hear updates on his upcoming Dallas live event and the fast-approaching Christmas light season, plus practical ways to start making date nights non-negotiable—no matter your budget or schedule.

Interested in the Dallas Live Event (Oct 9–10)? DM Ryan the word “Dallas” or “event” on Instagram: @ryanthewindowcleaner

Want help scaling your business? DM “podcast” to Ryan on Instagram to learn about his coaching group