52: Branding That Prints Money: Dan Antonelli on Standing Out, Charging More & Becoming 5-Mile Famous

Episode Summary

Ryan sits down with Dan Antonelli, founder of KickCharge Creative, one of the most recognized branding agencies in the home services world. Dan shares how he went from hand-lettering trucks at 15 to leading a 50+ person agency and why branding isn’t “just a logo,” it’s a growth lever that impacts lead cost, close rate, average ticket, recruitment, and trust.

If you’re still running a “white-van” brand that looks like everyone else (or you’re considering a cheap logo + partial wrap), this episode breaks down why that decision can cost you far more than you realize and what to do instead.