Episodios

  • Global Ad Trends: navigating media's 'new normal'

    Global Ad Trends: navigating media's 'new normal'
    Jan 8 2026
    New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.
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    34 m
  • Best of 2025: Strategy skills for a new era

    Best of 2025: Strategy skills for a new era
    Jan 6 2026
    The world is changing, and strategy skillsets need to evolve with it. Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.
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    49 m
  • Best of 2025: How brand equity drives growth

    Best of 2025: How brand equity drives growth
    Jan 1 2026
    WARC’s effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BERA.ai’s head of data science, to discuss the power of brand equity in effective marketing.
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    29 m
  • Best of 2025: Staying effective in a 'lots of little' media market

    Best of 2025: Staying effective in a 'lots of little' media market
    Dec 30 2025
    How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’s David Tiltman to discuss the 'lots of little' strategy.
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    42 m
  • Best of 2025: What 1.1 million purchase journeys tell us about reach

    Best of 2025: What 1.1 million purchase journeys tell us about reach
    Dec 25 2025
    Groundbreaking research from Oxford University’s Felipe Thomaz and WPP Media questions the importance of optimising campaigns for maximum reach, challenging best practice about how brands grow.
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    45 m
  • Best of 2025: Shifting from campaigns to creative platforms

    Best of 2025: Shifting from campaigns to creative platforms
    Dec 23 2025
    Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.
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    35 m
  • Holiday special: The best new ideas in effectiveness

    Holiday special: The best new ideas in effectiveness
    Dec 18 2025
    It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creators, and generative engine optimization (GEO). Hosted by WARC's Anna Hamill.
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    30 m
  • 2026 trends: The zero-click customer journey

    2026 trends: The zero-click customer journey
    Dec 16 2025
    AI is gaining influence across the customer journey but even as brands experiment with it, more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munn and WARC's Stephen Whiteside join David Tiltman to discuss the fast moving world of AI and its impact on marketing in 2026.
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    44 m
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