The WARC Podcast Podcast Por WARC arte de portada

The WARC Podcast

The WARC Podcast

De: WARC
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.WARC Economía Marketing Marketing y Ventas
Episodios
  • Four frameworks marketers need to know

    Four frameworks marketers need to know
    Apr 16 2026
    Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modified funnel, 'lots of little' and share of model. Hosted by WARC's David Tiltman.
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    49 m
  • Why brand is critical in the age of generative AI

    Why brand is critical in the age of generative AI
    Apr 14 2026
    In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WARC's Cathy Taylor talks to WARC guide contributors Gary J. Nix and Kate Watts how to build iconic or enduring brands in the AI era.
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    45 m
  • Systems thinking: what it is and what it's not

    Systems thinking: what it is and what it's not
    Apr 9 2026
    Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.
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    41 m
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