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The WARC Podcast

The WARC Podcast

De: WARC
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.WARC Economía Marketing Marketing y Ventas
Episodios
  • Global Ad Trends: navigating media's 'new normal'

    Global Ad Trends: navigating media's 'new normal'
    Jan 8 2026
    New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.
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    34 m
  • Best of 2025: Strategy skills for a new era

    Best of 2025: Strategy skills for a new era
    Jan 6 2026
    The world is changing, and strategy skillsets need to evolve with it. Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.
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    49 m
  • Best of 2025: How brand equity drives growth

    Best of 2025: How brand equity drives growth
    Jan 1 2026
    WARC’s effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BERA.ai’s head of data science, to discuss the power of brand equity in effective marketing.
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    29 m
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