Best of 2025: What 1.1 million purchase journeys tell us about reach Podcast Por  arte de portada

Best of 2025: What 1.1 million purchase journeys tell us about reach

Best of 2025: What 1.1 million purchase journeys tell us about reach

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Groundbreaking research from Oxford University’s Felipe Thomaz and WPP Media questions the importance of optimising campaigns for maximum reach, challenging best practice about how brands grow.
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