Global Ad Trends: navigating media's 'new normal' Podcast Por arte de portada

Global Ad Trends: navigating media's 'new normal'

Global Ad Trends: navigating media's 'new normal'

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New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.
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